For many brands, stepping away from tried and tested propositions is difficult. It requires new thinking, and being a bit daring, but the results can be incredible. At ThinkOTB we guide brands through the innovation process to ensure that new brand propositions and marketing campaigns are robust, fully tested and backed by our experts from go live to “Oh my, look at those numbers!”.
Whether it’s a new brand proposition, a marketing campaign or a new market strategy that your brand is wanting to innovate, it all starts with a workshop. We use a wide range of established techniques to help break down barriers to thinking and explore new options. With a huge range of ideas on the table we put on our logical heads and test them against the goals of your brand’s brief. The strongest ideas are taken forward to prototype and tested with the brand’s internal audiences and consumer groups. The most powerful idea gets taken to market with a high-impact marketing campaign to make it as impactful as possible.
If you plan to make Easter your brand’s time for innovation, inspiration and invigoration, read more about ThinkOTB’s innovation marketing process here.