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  • Oct 16, 2019
  • Posted by Niall

Podcasts: a more intimate form of advertising

Once upon a time, ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist searching for an all-encompassing term to categorise internet...

  • Oct 1, 2019
  • Posted by Niall

5 iconic moments of black representation in advertising

Advertising and history – what on earth do they have to do with each other? Quite a lot actually. What we see and read has a profound effect on our perception of the world and in turn the course of...

  • Sep 2, 2019
  • Posted by Niall

Advertising in gaming is much more than mere child’s play

Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may be coming to an end due to rising...

  • Jul 8, 2019
  • Posted by Niall

Gender stereotypes in advertising are a relic of the past

The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in the modern climate.In 2016, Sadiq Khan delivered on his...

  • Jan 22, 2019
  • Posted by Niall

Leeds is everything it’s cracked up to be

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little closer to home that in all likelihood won’t make that list....

  • Jan 7, 2019
  • Posted by Niall

OTB’s favourite campaigns of 2018

2018 produced some of the finest advertising campaigns in living memory. I can’t remember a time where the standard has been higher in terms of approach and content. From the hard-hitting and socially...

  • Dec 7, 2018
  • Posted by Niall

Political advertising is in need of reform

The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards, and those who wish to utilise these spaces to create awareness of...

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