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Welcome to the OTB blog.

  • Aug 15, 2017
  • Posted by Becky

What is the ROBO economy and how does it impact your marketing strategy?

After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?...

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • May 16, 2017
  • Posted by Becky

The continuity of changing consumer behaviour

It may be a hot topic, but is there anything new about changing consumer behaviour?...

  • Mar 14, 2017
  • Posted by Becky

The pros and cons of Single Customer View, and how you can implement it into your strategy

Interacting positively with your customers is key, so how can Single Customer View help you achieve this goal?...

  • Jan 4, 2017
  • Posted by Becky

Why you should be talking about Facebook Live

It’s time to take note, or you could be missing out on an important marketing tool....

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Dec 14, 2016
  • Posted by Becky

The Amazon Affair: Part II

Because the challenge for competitors is far from over....

  • Nov 23, 2016
  • Posted by Becky

Why marketers may have to work to rebuild consumer trust in Black Friday

It may be a new trend, but savvy shoppers are starting to see through the hype…...

  • Oct 26, 2016
  • Posted by Becky

3 ways to make YouTube work for your marketing strategy

3 ways to make YouTube work for your marketing strategy...

  • Sep 28, 2016
  • Posted by Becky

Is the golden age of TV over? We're not so sure...

For many years the preferred platform for marketers to reach large audiences, is the golden age of TV beginning to wane?...

  • Aug 24, 2016
  • Posted by Becky

3 reasons you should be doing more with data

You know you’re not using data to it’s full potential, so here’s why you should think again....

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