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  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Mar 1, 2018
  • Posted by Becky

What is blockchain and what does it mean for marketing?

Although originally associated with cryptocurrencies like Bitcoin, blockchain could be impacting your marketing....

  • Jan 16, 2018
  • Posted by Becky

Why the gig economy matters to brands

The gig economy is making waves across sectors, and marketing will not be exempt....

  • Nov 14, 2017
  • Posted by Becky

How can brands make the most of the subscription economy?

No longer simply content to buy, consumers are demanding more....

  • Nov 7, 2017
  • Posted by Becky

How does contactless payment affect your marketing?

The decline of cash has changed the face of consumer purchasing, but what impact does this have on your marketing?...

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Aug 30, 2017
  • Posted by Becky

How and why brands need to adapt to voice search marketing

Search-based strategy is vital for brands, but how will new voice-search technology fit into this?...

  • Aug 15, 2017
  • Posted by Becky

What is the ROBO economy and how does it impact your marketing strategy?

After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?...

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

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