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Welcome to the OTB blog.

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • May 24, 2017
  • Posted by Becky

The La La Land effect: how brands can appeal to our need for escapism

We all want to escape every now and again, but would we turn to brands to achieve this?...

  • Apr 25, 2017
  • Posted by Becky

3 tips on how to extend your Twitter reach

With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further...

  • Apr 4, 2017
  • Posted by Becky

The best April Fool’s campaigns and how to use humour in marketing

Did you fall for an April Fool’s this weekend? If so, you’ll love our round up of the best April Fool’s marketing, and tips on how you can use humour in your own strategy....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Feb 8, 2017
  • Posted by Becky

3 insights for marketing to women from the #thisgirlcan campaign

They make up only fractionally less than half the population, so why is marketing to women seen as so challenging?...

  • Jan 4, 2017
  • Posted by Becky

Why you should be talking about Facebook Live

It’s time to take note, or you could be missing out on an important marketing tool....

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

  • Sep 14, 2016
  • Posted by Becky

3 tips for creating topical marketing campaigns

Sometimes being on the ball can reap huge rewards…...

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