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Welcome to the OTB blog.

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Nov 22, 2017
  • Posted by Becky

You might be hiding from Christmas, but it’s only a month away…

We may be living in a state of denial, but it’s time to talk about Christmas....

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • May 24, 2017
  • Posted by Becky

The La La Land effect: how brands can appeal to our need for escapism

We all want to escape every now and again, but would we turn to brands to achieve this?...

  • Apr 25, 2017
  • Posted by Becky

3 tips on how to extend your Twitter reach

With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further...

  • Apr 4, 2017
  • Posted by Becky

The best April Fool’s campaigns and how to use humour in marketing

Did you fall for an April Fool’s this weekend? If so, you’ll love our round up of the best April Fool’s marketing, and tips on how you can use humour in your own strategy....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

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