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Welcome to the OTB blog.

  • Apr 14, 2018
  • Posted by Becky

What does Instagram shoppable mean for the platform and brands?

Instagram has been making a number of changes of late, but is its shoppable feature worth the hype?...

  • Mar 28, 2018
  • Posted by Becky

3 insights you can draw from Easter marketing

With Easter just around the corner, you still have a few days to buy in to the hype...

  • Mar 6, 2018
  • Posted by Becky

3 tips for building a travel marketing strategy

As people begin to dream of warmer climes, now’s the time to perfect your travel marketing strategy....

  • Feb 13, 2018
  • Posted by Becky

The Valentine’s Day marketing roundup

Love is in the air and brands never miss a marketing opportunity....

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Nov 22, 2017
  • Posted by Becky

You might be hiding from Christmas, but it’s only a month away…

We may be living in a state of denial, but it’s time to talk about Christmas....

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

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