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Welcome to the OTB blog.

  • Apr 25, 2017
  • Posted by Becky

3 tips on how to extend your Twitter reach

With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further...

  • Apr 4, 2017
  • Posted by Becky

The best April Fool’s campaigns and how to use humour in marketing

Did you fall for an April Fool’s this weekend? If so, you’ll love our round up of the best April Fool’s marketing, and tips on how you can use humour in your own strategy....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Feb 8, 2017
  • Posted by Becky

3 insights for marketing to women from the #thisgirlcan campaign

They make up only fractionally less than half the population, so why is marketing to women seen as so challenging?...

  • Jan 4, 2017
  • Posted by Becky

Why you should be talking about Facebook Live

It’s time to take note, or you could be missing out on an important marketing tool....

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

  • Sep 14, 2016
  • Posted by Becky

3 tips for creating topical marketing campaigns

Sometimes being on the ball can reap huge rewards…...

  • Sep 7, 2016
  • Posted by Becky

What marketers could learn from Unilad

Leave all your preconceptions behind, there’s a lot industry experts could learn from Unilad…...

  • Aug 17, 2016
  • Posted by Becky

3 marketing takeaways from the Olympics

With only a few days left to go until we say goodbye to the Olympics once again, this week we’re bringing you 3 key marketing takeaways from the Games....

  • Jul 20, 2016
  • Posted by Becky

3 marketing insights from the rise of Pokémon Go

Last week Pokémon Go took the world by storm, and today OTB is drawing 3 key insights from this phenomenal rise....

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