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Welcome to the OTB blog.

  • Sep 4, 2018
  • Posted by Becky

Reddit for marketing? Your content strategy could thank you.

You might not have considered the platform, but it could be a goldmine....

  • Jul 31, 2018
  • Posted by Becky

Why marketers shouldn’t ignore Pinterest

Often the forgotten-about social media platform, Pinterest has huge marketing potential....

  • Jul 24, 2018
  • Posted by Becky

3 ways you can use Facebook Messenger for marketing

More and more brands are using it, so here’s what you can learn from them....

  • Jul 10, 2018
  • Posted by Becky

How direct to consumer marketing is changing the game

Direct to consumer marketing is causing a stir, and marketers had better be ready....

  • Jul 5, 2018
  • Posted by Becky

Three World Cup adverts catching marketers’ attention

As the World Cup reaches half way, here is the latest marketing round-up....

  • Jun 5, 2018
  • Posted by Becky

3 things you should know about LinkedIn marketing

LinkedIn can be a great asset to your marketing strategy, but it is often neglected....

  • Apr 14, 2018
  • Posted by Becky

What does Instagram shoppable mean for the platform and brands?

Instagram has been making a number of changes of late, but is its shoppable feature worth the hype?...

  • Mar 28, 2018
  • Posted by Becky

3 insights you can draw from Easter marketing

With Easter just around the corner, you still have a few days to buy in to the hype...

  • Mar 6, 2018
  • Posted by Becky

3 tips for building a travel marketing strategy

As people begin to dream of warmer climes, now’s the time to perfect your travel marketing strategy....

  • Feb 13, 2018
  • Posted by Becky

The Valentine’s Day marketing roundup

Love is in the air and brands never miss a marketing opportunity....

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

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