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Welcome to the OTB blog.

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 30, 2017
  • Posted by Becky

How and why brands need to adapt to voice search marketing

Search-based strategy is vital for brands, but how will new voice-search technology fit into this?...

  • Aug 22, 2017
  • Posted by Becky

How user-generated content can improve your marketing

In a marketing world still dominated by content, how can you use user-generated content to best effect?...

  • Aug 15, 2017
  • Posted by Becky

What is the ROBO economy and how does it impact your marketing strategy?

After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?...

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • Jul 18, 2017
  • Posted by Becky

3 things you should know about optimising your customer journey

Being there for the customer at every step of their journey is a tall order, but one which can reap huge rewards if optimised correctly....

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