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Welcome to the OTB blog.

  • Oct 17, 2018
  • Posted by Niall

The Unenviable Task of Being a Facebook Moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it functions unquestionably tightens, who is moderating what we see on our screens?...

  • Sep 13, 2018
  • Posted by Becky

What brands can learn from the Nike - Kaepernick campaign

Sometimes risks pay off, but paying attention to what worked and what didn’t is crucial....

  • Sep 4, 2018
  • Posted by Becky

Reddit for marketing? Your content strategy could thank you.

You might not have considered the platform, but it could be a goldmine....

  • Aug 30, 2018
  • Posted by Niall

A Fond Farewell

It’s with a heavy heart and a tear in our eye that we say goodbye to our much-loved Creative Genius, Hannah, as she flies the nest and returns to university life to complete the final year of her degree....

  • Aug 7, 2018
  • Posted by Becky

What to remember when building a customer view strategy

With customer relations so important to marketers, building your customer view is vital....

  • Jul 31, 2018
  • Posted by Becky

Why marketers shouldn’t ignore Pinterest

Often the forgotten-about social media platform, Pinterest has huge marketing potential....

  • Jul 24, 2018
  • Posted by Becky

3 ways you can use Facebook Messenger for marketing

More and more brands are using it, so here’s what you can learn from them....

  • Jul 18, 2018
  • Posted by Becky

What is a Marketing Technology Stack and how can you build one?

What is a marketing tech stack? Commentators are talking about them, but are you in the know?...

  • Jul 10, 2018
  • Posted by Becky

How direct to consumer marketing is changing the game

Direct to consumer marketing is causing a stir, and marketers had better be ready....

  • Jul 5, 2018
  • Posted by Becky

Three World Cup adverts catching marketers’ attention

As the World Cup reaches half way, here is the latest marketing round-up....

  • Jun 14, 2018
  • Posted by Becky

How transparency is impacting marketing

Transparency is a word on every marketer’s lips, but why?...

  • Jun 5, 2018
  • Posted by Becky

3 things you should know about LinkedIn marketing

LinkedIn can be a great asset to your marketing strategy, but it is often neglected....

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