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Welcome to the OTB blog.

  • Aug 21, 2018
  • Posted by Becky

How to make marketing incentives work

They used to be fool-proof, but now marketers have to work a little harder....

  • Jun 28, 2018
  • Posted by Becky

Why you should align sales and marketing

Sales and marketing are often discussed together, but how aligned are your strategies?...

  • Jun 19, 2018
  • Posted by Becky

A marketer’s summer reading list

With summer holidays just around the corner, here are three books marketers need to read to up their game....

  • May 2, 2018
  • Posted by Becky

What does brand loyalty look like in 2018?

Keeping customers loyal is a big challenge with so much choice on offer, but these brands are bringing loyalty into 2018....

  • Apr 17, 2018
  • Posted by Becky

3 ways augmented reality could change marketing

Technology is constantly changing the marketing world, and augmented reality is likely to do the same....

  • Apr 3, 2018
  • Posted by Becky

All you need to know about GDPR

With little over a month to go until GDPR comes into effect, marketers should be ready for compliance....

  • Mar 28, 2018
  • Posted by Becky

3 insights you can draw from Easter marketing

With Easter just around the corner, you still have a few days to buy in to the hype...

  • Mar 21, 2018
  • Posted by Becky

3 ways you can develop your brand’s tone of voice

With content so important across channels, your brand’s tone of voice can make or break a strategy...

  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Feb 13, 2018
  • Posted by Becky

The Valentine’s Day marketing roundup

Love is in the air and brands never miss a marketing opportunity....

  • Jan 23, 2018
  • Posted by Becky

The war on plastic – a passing fad or shift in CSR?

Corporate Social Responsibility is a must for any brand large or small, but does Coca Cola and Evian’s recent anti-plastic drive change the game?...

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