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Welcome to the OTB blog.

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Nov 7, 2017
  • Posted by Becky

How does contactless payment affect your marketing?

The decline of cash has changed the face of consumer purchasing, but what impact does this have on your marketing?...

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 1, 2017
  • Posted by Becky

Why the modern marketer must embrace diversity, in all its forms.

The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos....

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Jul 4, 2017
  • Posted by Becky

Reputation Marketing or Reputation Management: What’s the difference and why do they matter?

The differences are great, but do you employ the right strategy at the right time?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

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