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Welcome to the OTB blog.

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • Jun 13, 2017
  • Posted by Becky

Everything marketers need to know about customer retention

It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy....

  • Jun 7, 2017
  • Posted by Becky

What is a purpose-led brand?

Because simply selling products is no longer enough to secure customer loyalty....

  • May 24, 2017
  • Posted by Becky

The La La Land effect: how brands can appeal to our need for escapism

We all want to escape every now and again, but would we turn to brands to achieve this?...

  • May 16, 2017
  • Posted by Becky

The continuity of changing consumer behaviour

It may be a hot topic, but is there anything new about changing consumer behaviour?...

  • Apr 19, 2017
  • Posted by Becky

Three ways to combine old fashioned ideas with modern marketing

When the old-fashioned becomes fashionable, marketing is in for a treat....

  • Apr 11, 2017
  • Posted by Becky

Three tips for marketing an event

Marketing an event can be tricky, but this week we have three tips to help you get it right....

  • Mar 7, 2017
  • Posted by Becky

What does the Nokia 3310 relaunch mean for brand messaging?

As the world went wild for the re-launch of the Nokia 3310, marketers have been left wondering what this could mean for brand messaging....

  • Mar 1, 2017
  • Posted by Becky

Why hyperlocal marketing is so much more than location.

We may be living in a globalised world, but the art of hyperlocal marketing can work wonders for your strategy....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

  • Dec 14, 2016
  • Posted by Becky

The Amazon Affair: Part II

Because the challenge for competitors is far from over....

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