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Welcome to the OTB blog.

  • Apr 19, 2017
  • Posted by Becky

Three ways to combine old fashioned ideas with modern marketing

When the old-fashioned becomes fashionable, marketing is in for a treat....

  • Apr 11, 2017
  • Posted by Becky

Three tips for marketing an event

Marketing an event can be tricky, but this week we have three tips to help you get it right....

  • Mar 7, 2017
  • Posted by Becky

What does the Nokia 3310 relaunch mean for brand messaging?

As the world went wild for the re-launch of the Nokia 3310, marketers have been left wondering what this could mean for brand messaging....

  • Mar 1, 2017
  • Posted by Becky

Why hyperlocal marketing is so much more than location.

We may be living in a globalised world, but the art of hyperlocal marketing can work wonders for your strategy....

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

  • Dec 14, 2016
  • Posted by Becky

The Amazon Affair: Part II

Because the challenge for competitors is far from over....

  • Nov 16, 2016
  • Posted by Becky

Why online and offline marketing should go hand in hand

Three reasons why you should synchronise your online and offline strategies…...

  • Nov 2, 2016
  • Posted by Becky

The Coca Cola effect; three lessons we can learn from the kings of marketing

One of the biggest brands ever to walk the earth, marketers can always learn a thing or two from the Coca Cola effect...

  • Oct 12, 2016
  • Posted by Becky

3 takeaways from the Festival of Marketing 2016

Everything you should have learned from this year’s Festival......

  • Sep 28, 2016
  • Posted by Becky

Is the golden age of TV over? We're not so sure...

For many years the preferred platform for marketers to reach large audiences, is the golden age of TV beginning to wane?...

  • Sep 21, 2016
  • Posted by Becky

3 takeaways from last week’s GBBO drama

It’s been a traumatic week for fans of the Great British Bake Off......

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