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Welcome to the OTB blog.

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 1, 2017
  • Posted by Becky

Why the modern marketer must embrace diversity, in all its forms.

The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos....

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Jul 4, 2017
  • Posted by Becky

Reputation Marketing or Reputation Management: What’s the difference and why do they matter?

The differences are great, but do you employ the right strategy at the right time?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • Jun 13, 2017
  • Posted by Becky

Everything marketers need to know about customer retention

It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy....

  • Jun 7, 2017
  • Posted by Becky

What is a purpose-led brand?

Because simply selling products is no longer enough to secure customer loyalty....

  • May 24, 2017
  • Posted by Becky

The La La Land effect: how brands can appeal to our need for escapism

We all want to escape every now and again, but would we turn to brands to achieve this?...

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