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  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • Aug 1, 2017
  • Posted by Becky

Why the modern marketer must embrace diversity, in all its forms.

The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos....

  • Jul 18, 2017
  • Posted by Becky

3 things you should know about optimising your customer journey

Being there for the customer at every step of their journey is a tall order, but one which can reap huge rewards if optimised correctly....

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Jul 4, 2017
  • Posted by Becky

Reputation Marketing or Reputation Management: What’s the difference and why do they matter?

The differences are great, but do you employ the right strategy at the right time?...

  • Jun 28, 2017
  • Posted by Becky

What does it take for a brand to be customer-centric?

Sure your customers are important, but is your brand customer-centric?...

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • May 9, 2017
  • Posted by Becky

Controversy in marketing, and how to judge a political brand campaign

A political climate means treading the line can be tough, but can touching on controversial topics be worth the risk?...

  • May 2, 2017
  • Posted by Becky

Top tips for crafting a push notification strategy

You might not have considered them an important element of your mobile marketing strategy, but the stats say you should......

  • Mar 28, 2017
  • Posted by Becky

How to use real-time marketing

Far more than time-responsive PR, real-time marketing can bring valuable rewards when employed strategically....

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