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Welcome to the OTB blog.

  • Jan 2, 2018
  • Posted by Becky

The 2018 marketing trend roundup

Commentators have been busy making predictions, and we’re bringing you the roundup....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

  • Dec 5, 2017
  • Posted by Becky

What does it meant to be a CMO in 2017?

Chief Marketing Officers have become commonplace, but what does the role mean in 2017....

  • Nov 14, 2017
  • Posted by Becky

How can brands make the most of the subscription economy?

No longer simply content to buy, consumers are demanding more....

  • Nov 1, 2017
  • Posted by Becky

Can organisations become too reliant on data?

Data has become essential to modern insight generation, but can marketers become too reliant on data?...

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 22, 2017
  • Posted by Becky

How user-generated content can improve your marketing

In a marketing world still dominated by content, how can you use user-generated content to best effect?...

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