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  • May 16, 2019
  • Posted by Niall

Celebrity endorsements: do they work?

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek gods and lead lifestyles that most of us couldn’t even imagine. What’s...

  • Mar 22, 2019
  • Posted by Niall

Introducing the latest OTB recruit

As a creative marketing agency, our future success is dependent maintaining momentum, staying ahead of emerging trends and bringing in people that complement our existing workforce......

  • Jan 15, 2019
  • Posted by Niall

Going green to stay out of the red

The first month of the year has prompted many to ditch the booze in the name of ‘Dry Jan’, but growing numbers of people are dumping meat too and sampling a plant-based diet with ‘Veganuary’. It is...

  • Jan 7, 2019
  • Posted by Niall

2019 Resolutions

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the world are determined to make 2019 better than 2018; from health kicks...

  • Nov 16, 2018
  • Posted by Niall

The best Christmas ads of 2018

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of life. Festive sandwiches adorn refrigerated supermarket...

  • Nov 6, 2018
  • Posted by Niall

Greggs: masters in baking & marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation...

  • Nov 2, 2018
  • Posted by Niall

Axing Apu just won’t do

The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The writers of the show are famous for their wit and cleverly...

  • Oct 30, 2018
  • Posted by Niall

Halloween needn’t be a one day throwaway event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home. Adults of sensible age will too make a fool out of...

  • Oct 26, 2018
  • Posted by Niall

A different way of thinking – the advantages of cognitive diversity

A New Perspective  Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think of race, religion, age or sexuality......

  • Oct 17, 2018
  • Posted by Niall

The unenviable task of being a Facebook moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it functions unquestionably tightens, who is moderating what we see on our screens?...

  • Oct 12, 2018
  • Posted by Niall

National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite admiration and interest for the...

  • Oct 9, 2018
  • Posted by Niall

Why bringing your marketing in-house isn’t always the answer

A company is launched, and it outsources its marketing to an experienced agency that helps the company increase revenue and grow as a business. The company continues to expand and benefit from the...

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