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Welcome to the OTB blog.

  • Jun 20, 2017
  • Posted by Becky

3 debates taking place around copywriting

We can all write, but can we copy-write?...

  • May 30, 2017
  • Posted by Becky

Why is no one talking about marketing to men?

Men make up over half of the population, but their importance as a demographic is rarely discussed....

  • May 9, 2017
  • Posted by Becky

Controversy in marketing, and how to judge a political brand campaign

A political climate means treading the line can be tough, but can touching on controversial topics be worth the risk?...

  • May 2, 2017
  • Posted by Becky

Top tips for crafting a push notification strategy

You might not have considered them an important element of your mobile marketing strategy, but the stats say you should......

  • Mar 28, 2017
  • Posted by Becky

How to use real-time marketing

Far more than time-responsive PR, real-time marketing can bring valuable rewards when employed strategically....

  • Mar 21, 2017
  • Posted by Becky

Why marketing measurements matter, and which should you use?

So much more than click-throughs and hits, measurements do matter to ensure you’re getting the right ROI for your efforts....

  • Mar 1, 2017
  • Posted by Becky

Why hyperlocal marketing is so much more than location.

We may be living in a globalised world, but the art of hyperlocal marketing can work wonders for your strategy....

  • Dec 7, 2016
  • Posted by Becky

3 innovative ways you can use data

Because data doesn’t have to be dull....

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

  • Nov 23, 2016
  • Posted by Becky

Why marketers may have to work to rebuild consumer trust in Black Friday

It may be a new trend, but savvy shoppers are starting to see through the hype…...

  • Nov 16, 2016
  • Posted by Becky

Why online and offline marketing should go hand in hand

Three reasons why you should synchronise your online and offline strategies…...

  • Nov 9, 2016
  • Posted by Becky

Is it too early to talk about Christmas?

You can avoid it no more, the 2016 Christmas marketing season is in full swing…...

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