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Welcome to the OTB blog.

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 22, 2017
  • Posted by Becky

How user-generated content can improve your marketing

In a marketing world still dominated by content, how can you use user-generated content to best effect?...

  • Aug 8, 2017
  • Posted by Becky

3 ways to make your marketing more effective

You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?...

  • Aug 1, 2017
  • Posted by Becky

Why the modern marketer must embrace diversity, in all its forms.

The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos....

  • Jul 18, 2017
  • Posted by Becky

3 things you should know about optimising your customer journey

Being there for the customer at every step of their journey is a tall order, but one which can reap huge rewards if optimised correctly....

  • Jul 11, 2017
  • Posted by Becky

What is programmatic OOH and 3 benefits it holds for marketers

The latest trend in OOH marketing, programmatic could soon be coming to a street near you....

  • Jul 4, 2017
  • Posted by Becky

Reputation Marketing or Reputation Management: What’s the difference and why do they matter?

The differences are great, but do you employ the right strategy at the right time?...

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