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  • Nov 16, 2018
  • Posted by Niall

The Best Christmas Ads of 2018

Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of life. Festive sandwiches adorn refrigerated supermarket...

  • Nov 12, 2018
  • Posted by Niall

Scooter Firm Bird Asks for a Push Start as they Target Commuters in London

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and above would point to their morning and nightly commute. The truth is that most of our...

  • Nov 6, 2018
  • Posted by Niall

Greggs: Masters in Baking & Marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation...

  • Nov 2, 2018
  • Posted by Niall

Axing Apu Just Won’t Do

The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The writers of the show are famous for their wit and cleverly...

  • Oct 30, 2018
  • Posted by Niall

Halloween Needn’t be a One Day Throwaway Event

It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home. Adults of sensible age will too make a fool out of...

  • Oct 26, 2018
  • Posted by Niall

A Different Way of Thinking – The Advantages of Cognitive Diversity

A New Perspective  Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think of race, religion, age or sexuality......

  • Oct 17, 2018
  • Posted by Niall

The Unenviable Task of Being a Facebook Moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it functions unquestionably tightens, who is moderating what we see on our screens?...

  • Oct 12, 2018
  • Posted by Niall

National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite admiration and interest for the...

  • Oct 9, 2018
  • Posted by Niall

Why Bringing Your Marketing In-House Isn’t Always The Answer

A company is launched, and it outsources its marketing to an experienced agency that helps the company increase revenue and grow as a business. The company continues to expand and benefit from the...

  • Oct 1, 2018
  • Posted by Niall

Broadcasting Live Sport: A New Frontier for Amazon?

Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it is most convenient to us....

  • Sep 19, 2018
  • Posted by Niall

Bigger, Faster & Excessively Priced – but is it Better?

If the vast majority of phone companies announced plans to charge nearly £1500 for a mobile phone, you’d be right to expect consumers to switch allegiances and look elsewhere....

  • Sep 13, 2018
  • Posted by Becky

What brands can learn from the Nike - Kaepernick campaign

Sometimes risks pay off, but paying attention to what worked and what didn’t is crucial....

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