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Welcome to the OTB blog.

  • Mar 28, 2017
  • Posted by Becky

How to use real-time marketing

Far more than time-responsive PR, real-time marketing can bring valuable rewards when employed strategically....

  • Mar 21, 2017
  • Posted by Becky

Why marketing measurements matter, and which should you use?

So much more than click-throughs and hits, measurements do matter to ensure you’re getting the right ROI for your efforts....

  • Mar 1, 2017
  • Posted by Becky

Why hyperlocal marketing is so much more than location.

We may be living in a globalised world, but the art of hyperlocal marketing can work wonders for your strategy....

  • Dec 7, 2016
  • Posted by Becky

3 innovative ways you can use data

Because data doesn’t have to be dull....

  • Nov 30, 2016
  • Posted by Becky

What is social listening and why is it important for marketing?

Because often social media monitoring simply isn’t enough....

  • Nov 23, 2016
  • Posted by Becky

Why marketers may have to work to rebuild consumer trust in Black Friday

It may be a new trend, but savvy shoppers are starting to see through the hype…...

  • Nov 16, 2016
  • Posted by Becky

Why online and offline marketing should go hand in hand

Three reasons why you should synchronise your online and offline strategies…...

  • Nov 9, 2016
  • Posted by Becky

Is it too early to talk about Christmas?

You can avoid it no more, the 2016 Christmas marketing season is in full swing…...

  • Nov 2, 2016
  • Posted by Becky

The Coca Cola effect; three lessons we can learn from the kings of marketing

One of the biggest brands ever to walk the earth, marketers can always learn a thing or two from the Coca Cola effect...

  • Oct 26, 2016
  • Posted by Becky

3 ways to make YouTube work for your marketing strategy

3 ways to make YouTube work for your marketing strategy...

  • Oct 19, 2016
  • Posted by Becky

The Amazon Affair

Love it or loathe it, very few can deny the explosive growth of Amazon and its impact on marketing and retail…...

  • Oct 12, 2016
  • Posted by Becky

3 takeaways from the Festival of Marketing 2016

Everything you should have learned from this year’s Festival......

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