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  • Oct 31, 2019
  • Posted by Niall

4 scarily good Halloween campaigns

Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone, and it certainly isn’t my cup of tea, but it’s a strategic...

  • Oct 25, 2019
  • Posted by Niall

Football clubs get their social media tactics spot on

Twitter is a social media platform where people don’t take themselves too seriously. And they expect brands to follow suit. They expect them to be reactive, a little bit cheeky but above all funny....

  • Oct 10, 2019
  • Posted by Niall

6 signs a colleague may be struggling with their mental health & what you can do about it

Mental health is a topic high on everyone’s agenda, and so it should be. We’ve come a long way as a society from telling people to “man up” or simply “get on with it”.Being aware and able to spot the...

  • Aug 27, 2019
  • Posted by Niall

Channel 4 wear criticism as a badge of honour

Channel 4 is different to other broadcasters, and it was made to be different. It pushes the boundaries and challenges viewers where others are too prudish to even dip their toes. Whether it’s ‘Drugs...

  • Aug 13, 2019
  • Posted by Niall

Could hyper-specialist shops save our high street?

The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the likes of HMV and Blockbuster were replaced by iTunes and...

  • Jul 3, 2019
  • Posted by Niall

Not everyone is going to like you. Accept it and move on.

“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At the time it may have felt like another pointless piece of advice our...

  • Jun 26, 2019
  • Posted by Niall

Looking back: the power of nostalgia

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and emotions associated with an imagined better time. It makes...

  • Jun 18, 2019
  • Posted by Niall

The changing face of stock images

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of photography style or in live campaigns. Whatever their intended...

  • Jun 12, 2019
  • Posted by Niall

Anything but scraping the barrel: the beer scene in Leeds

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous white of the Leeds United football kit, and one of Europe’s largest...

  • May 30, 2019
  • Posted by Niall

How to treble your marketing results

If you want to squeeze as much as you can from your marketing investment, tracking and improving the efficiency of your marketing activity is essential to ensuring your marketing results improve… but...

  • May 22, 2019
  • Posted by Niall

Making your side hustle work

The Oxford English Dictionary defines the word hustle as meaning many things - to ‘obtain illicitly’, ‘push one’s way’ or ‘pressure someone into something’. But perhaps the best definition for the...

  • May 2, 2019
  • Posted by Niall

Bouncing back from criticism

It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning your business or a project close to your heart,...

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