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Welcome to the OTB blog.

  • May 16, 2018
  • Posted by Ian

Nailing your digital strategy

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with....

  • May 15, 2018
  • Posted by Becky

Three ways to improve your email marketing

You might think email marketing is easy, but there are always ways to improve....

  • May 10, 2018
  • Posted by Becky

The benefits of real-time marketing

Real-time marketing remains popular, but how can you reap the benefits for your organisation?...

  • May 2, 2018
  • Posted by Becky

What does brand loyalty look like in 2018?

Keeping customers loyal is a big challenge with so much choice on offer, but these brands are bringing loyalty into 2018....

  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Mar 6, 2018
  • Posted by Becky

3 tips for building a travel marketing strategy

As people begin to dream of warmer climes, now’s the time to perfect your travel marketing strategy....

  • Mar 1, 2018
  • Posted by Becky

What is blockchain and what does it mean for marketing?

Although originally associated with cryptocurrencies like Bitcoin, blockchain could be impacting your marketing....

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Feb 6, 2018
  • Posted by Becky

Do you know the difference between multi-channel, cross-channel and omni-channel marketing?

Although the three are often used interchangeably, there are subtle differences you need to know....

  • Jan 30, 2018
  • Posted by Becky

3 tips for building an ecommerce strategy

Because simply copying and pasting your offline approach into an ecommerce context will not deliver the results you desire....

  • Jan 23, 2018
  • Posted by Becky

The war on plastic – a passing fad or shift in CSR?

Corporate Social Responsibility is a must for any brand large or small, but does Coca Cola and Evian’s recent anti-plastic drive change the game?...

  • Jan 16, 2018
  • Posted by Becky

Why the gig economy matters to brands

The gig economy is making waves across sectors, and marketing will not be exempt....

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