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Welcome to the OTB blog.

  • Sep 19, 2018
  • Posted by Niall

Bigger, Faster & Excessively Priced – but is it Better?

If the vast majority of phone companies announced plans to charge nearly £1500 for a mobile phone, you’d be right to expect consumers to switch allegiances and look elsewhere....

  • Sep 13, 2018
  • Posted by Becky

What brands can learn from the Nike - Kaepernick campaign

Sometimes risks pay off, but paying attention to what worked and what didn’t is crucial....

  • Sep 7, 2018
  • Posted by Niall

Working to Live or Living to Work?

Trying to achieve the correct work-life balance can often feel like a minefield....

  • Aug 21, 2018
  • Posted by Becky

How to make marketing incentives work

They used to be fool-proof, but now marketers have to work a little harder....

  • Aug 7, 2018
  • Posted by Becky

What to remember when building a customer view strategy

With customer relations so important to marketers, building your customer view is vital....

  • Jul 27, 2018
  • Posted by Niall

The Balancing Act: Being a Socially Responsible Brand Without Alienating Your Customer Base

With President Trump recently visiting the UK on official state business. He was met by widespread protests across the country, ranging from a giant baby blimp flying over the Houses of Parliament to marches on the streets of the capital....

  • Jul 24, 2018
  • Posted by Becky

3 ways you can use Facebook Messenger for marketing

More and more brands are using it, so here’s what you can learn from them....

  • Jul 18, 2018
  • Posted by Becky

What is a Marketing Technology Stack and how can you build one?

What is a marketing tech stack? Commentators are talking about them, but are you in the know?...

  • Jun 28, 2018
  • Posted by Becky

Why you should align sales and marketing

Sales and marketing are often discussed together, but how aligned are your strategies?...

  • Jun 19, 2018
  • Posted by Becky

A marketer’s summer reading list

With summer holidays just around the corner, here are three books marketers need to read to up their game....

  • Jun 5, 2018
  • Posted by Becky

3 things you should know about LinkedIn marketing

LinkedIn can be a great asset to your marketing strategy, but it is often neglected....

  • May 16, 2018
  • Posted by Ian

Nailing your digital strategy

Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with....

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