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  • May 2, 2019
  • Posted by Niall

Bouncing back from criticism

It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning your business or a project close to your heart,...

  • Apr 15, 2019
  • Posted by Niall

Manufactured controversy

As a creative marketing agency, we are diligent to consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way certain images could be misconstrued,...

  • Apr 2, 2019
  • Posted by Niall

How to resist the rise of automation

Ahh, the modern world. Don’t you just love it? It seems a day fails to pass without the introduction of a new technological advancement that promises to change our lives forever. Whether it is Amazon...

  • Mar 27, 2019
  • Posted by Niall

Pre-empting Brexit’s impact to protect marketing prosperity

Cast your minds back to June 24th 2016; it’s a day I certainly won’t forget. As I stumbled back from a night of revelry on Worthy Farm, I was confronted by the worst news imaginable......

  • Jan 15, 2019
  • Posted by Niall

Going green to stay out of the red

The first month of the year has prompted many to ditch the booze in the name of ‘Dry Jan’, but growing numbers of people are dumping meat too and sampling a plant-based diet with ‘Veganuary’. It is...

  • Dec 13, 2018
  • Posted by Niall

‘Switch off’ feature a safe bet with Barclays

Banks are institutions involved in borrowing and lending money. They take customer deposits and in return pay those customers an annual interest rate. Then, they use many of those deposits to...

  • Nov 6, 2018
  • Posted by Niall

Greggs: masters in baking & marketing

Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation...

  • Oct 26, 2018
  • Posted by Niall

A different way of thinking – the advantages of cognitive diversity

A New Perspective  Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think of race, religion, age or sexuality......

  • Oct 12, 2018
  • Posted by Niall

National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite admiration and interest for the...

  • Oct 9, 2018
  • Posted by Niall

Why bringing your marketing in-house isn’t always the answer

A company is launched, and it outsources its marketing to an experienced agency that helps the company increase revenue and grow as a business. The company continues to expand and benefit from the...

  • Sep 19, 2018
  • Posted by Niall

Bigger, faster & excessively priced – but is it better?

If the vast majority of phone companies announced plans to charge nearly £1500 for a mobile phone, you’d be right to expect consumers to switch allegiances and look elsewhere....

  • Sep 13, 2018
  • Posted by Becky

What brands can learn from the Nike - Kaepernick campaign

Sometimes risks pay off, but paying attention to what worked and what didn’t is crucial....

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