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Welcome to the OTB blog.

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Dec 13, 2017
  • Posted by Becky

How to build a robust YouTube marketing strategy

YouTube marketing is not without its challenges, but crafting a strong strategy can make it a useful platform....

  • Dec 5, 2017
  • Posted by Becky

What does it meant to be a CMO in 2017?

Chief Marketing Officers have become commonplace, but what does the role mean in 2017....

  • Nov 29, 2017
  • Posted by Becky

What is dark social and why does it matter to marketers?

A blind spot in many marketing campaigns, dark social could be skewing your strategy....

  • Nov 22, 2017
  • Posted by Becky

You might be hiding from Christmas, but it’s only a month away…

We may be living in a state of denial, but it’s time to talk about Christmas....

  • Nov 7, 2017
  • Posted by Becky

How does contactless payment affect your marketing?

The decline of cash has changed the face of consumer purchasing, but what impact does this have on your marketing?...

  • Nov 1, 2017
  • Posted by Becky

Can organisations become too reliant on data?

Data has become essential to modern insight generation, but can marketers become too reliant on data?...

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Aug 30, 2017
  • Posted by Becky

How and why brands need to adapt to voice search marketing

Search-based strategy is vital for brands, but how will new voice-search technology fit into this?...

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