ThinkOTB Blog

Is ‘Innovation Marketing’ uncontested market space?

Is ‘Innovation Marketing’ uncontested market space?

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives…
How do you build a happy brand?

How do you build a happy brand?

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways
How to create a workplace where everyone thrives

How to create a workplace where everyone thrives

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of…
When happiness flows, creativity flows

When happiness flows, creativity flows

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and…
Why trust is key to your marketing strategy – and how to build it

Why trust is key to your marketing strategy – and how to build it

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial ‘word’…
How to create an authentic brand

How to create an authentic brand

I’ve been thinking about the Which? report by Andrew Laughlin for Which? They created and promoted fake health advice and a bottled water brand called…
5 essential books for anyone working in advertising or marketing

5 essential books for anyone working in advertising or marketing

Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that encapsulates…
In celebration of School of Thought

In celebration of School of Thought

At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved with…
Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.

Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.

There are lots of considerations to look for when choosing to work with an advertising agency or marketing agency. Past work, current clients the track…
Top tips when looking for marketing and advertising support

Top tips when looking for marketing and advertising support

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask this…

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