ThinkOTB Blog

We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you are?…

From the outside looking in, the plastic recycling industry can seem unglamorous and has for too long operated on the single minded proposition of being…

Here at OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded the 2020…

Back in March of this year, OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry expertise to…

Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the company’s…

In these topsy turvy times, strong leaders and respected change-makers are needed more than ever before. On Friday, inspirational US Supreme Court Justice Ruth Bader…

Marketers need to make innovation a new habit to survive this Covid world. This blog sets out practical ways to identify growth opportunities.

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives…

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of…