ThinkOTB Blog

Innovation and marketing were once seen as separate functions. Now the combination of Innovation Marketing is vital for businesses to survive post-Covid. Innovation Marketing drives…

Happy brands are chosen more often by consumers, so how can marketers and marketing agencies build happy brands? Here are our top 5 ways

Driving happiness in business inspires better creativity and innovation, increased productivity, and longer loyalty so in this article we deep-dive into the PERMA theory of…

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and…

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial ‘word’…

I’ve been thinking about the Which? report by Andrew Laughlin for Which? They created and promoted fake health advice and a bottled water brand called…

Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that encapsulates…

At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved with…

There are lots of considerations to look for when choosing to work with an advertising agency or marketing agency. Past work, current clients the track…

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask this…