ThinkOTB Blog

How does lateral thinking boost creativity?

How does lateral thinking boost creativity?

As a marketing agency, creative problem solving is at the heart of everything we do – from innovative marketing strategies to reach customers in new…
What Euro 2020 can teach marketers

What Euro 2020 can teach marketers

England played a strong match against Croatia on Sunday and although Southgate, the players and fans will all tell you different reasons for the well-deserved…
How can the marketing industry drive inclusivity?

How can the marketing industry drive inclusivity?

Discussing Pride month with our team, many of us feel that marketing agencies and the UK creative industry are open-minded and considered ‘safe’ places for…
Schooling the next generation in creativity

Schooling the next generation in creativity

We’re in no doubt incredible creative talent is alive in the North! This week ThinkOTB has been the host marketing agency kicking off School of…
How can brands maximise the value of customer feedback?

How can brands maximise the value of customer feedback?

No-one likes a boaster, especially not a boastful brand! As a marketing agency we believe brands should shout about what they can do for the…
Brainstorming doesn’t work… so what does?

Brainstorming doesn’t work… so what does?

Ideas are king in every business. They inspire new products, new ways of working and new visions to drive companies forward. So what’s the best…
What do food & beverage marketers need to know in 2021?

What do food & beverage marketers need to know in 2021?

2020 was the year we rekindled our relationships with food and drink – eating and drinking relieved boredom, cooking was escapism, and restaurant-standard takeaways were…
When happiness flows, creativity flows

When happiness flows, creativity flows

A happy team is key to the success of any business, especially creative marketing agency. Here we share why happier employees work harder, better and…
Easter: the right time for brand innovation

Easter: the right time for brand innovation

This year it feels like Easter will represent hope and a fresh start more than ever before. We have the ‘roadmap to normality’, the warmer…
Can joy connect consumers to brands?

Can joy connect consumers to brands?

If a brand puts joy at the heart of its values and its marketing proposition, will consumers feel the joy and connect more with the…

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