Welcome to the OTB blog.
Aside from the food and presents, Christmas is all about the music. Whether it’s a well-versed church choir, carollers on our doorstep or the groans of Shane MacGowan on our radio, this time of year...
We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock where we should try to understand. It isn’t deemed cool to be kind, considerate or generally
At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values or intended target audiences. Big names like Kellogg’s...
Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone, and it certainly isn’t my cup of tea, but it’s a strategic
Twitter is a social media platform where people don’t take themselves too seriously. And they expect brands to follow suit. They expect them to be reactive, a little bit cheeky but above all funny.
Once upon a time, ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist searching for an all-encompassing term to categorise internet
Mental health is a topic high on everyone’s agenda, and so it should be. We’ve come a long way as a society from telling people to “man up” or simply “get on with it”.Being aware and able to spot the
Advertising and history – what on earth do they have to do with each other? Quite a lot actually. What we see and read has a profound effect on our perception of the world and in turn the course of
Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from the kitchen with your dinner balanced on a tray, desperate not to miss
It seems like only yesterday when uttering the word ‘cannabidiol’ would be met with a vacant stare, or at best, a disapproving frown due to sounding like cannabis. Fast forward to today and people are
Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It got me thinking, “really?! In the middle of summer… a Christmas tree?” I
Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may be coming to an end due to rising