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Welcome to the OTB blog.

  • Jun 26, 2019
  • Posted by Niall

Looking back: the power of nostalgia

Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and emotions associated with an imagined better time. It makes...

  • Jun 18, 2019
  • Posted by Niall

The changing face of stock images

Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of photography style or in live campaigns. Whatever their intended...

  • Jun 12, 2019
  • Posted by Niall

Anything but scraping the barrel: the beer scene in Leeds

Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous white of the Leeds United football kit, and one of Europe’s largest...

  • Jun 4, 2019
  • Posted by Niall

Marketing with pride

Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride month. Now, there’s nothing wrong with...

  • May 30, 2019
  • Posted by Niall

How to treble your marketing results

If you want to squeeze as much as you can from your marketing investment, tracking and improving the efficiency of your marketing activity is essential to ensuring your marketing results improve… but...

  • May 22, 2019
  • Posted by Niall

Making your side hustle work

The Oxford English Dictionary defines the word hustle as meaning many things - to ‘obtain illicitly’, ‘push one’s way’ or ‘pressure someone into something’. But perhaps the best definition for the...

  • May 16, 2019
  • Posted by Niall

Celebrity endorsements: do they work?

Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek gods and lead lifestyles that most of us couldn’t even imagine. What’s...

  • May 9, 2019
  • Posted by Niall

Finding your voice

The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or misunderstanding your message completely.Striking...

  • May 2, 2019
  • Posted by Niall

Bouncing back from criticism

It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning your business or a project close to your heart,...

  • Apr 22, 2019
  • Posted by Niall

13 ways your office can reduce its carbon footprint for Earth Day

Our planet is home to millions of species that we know and love, and many more that are yet to be discovered. Unfortunately, these species are increasingly coming under threat and are being driven to...

  • Apr 15, 2019
  • Posted by Niall

Manufactured controversy

As a creative marketing agency, we are diligent to consider every eventuality of a campaign that we put our name to. The negative connotations of words, the way certain images could be misconstrued,...

  • Apr 8, 2019
  • Posted by Niall

7 ways to stay fit in the office

When diplomatic representatives from 50 countries met to form the United Nations in San Francisco on 24th October 1945, one of the things they discussed was setting up a global health body. The World...

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