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Welcome to the OTB blog.
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- Dec 7, 2018
- Posted by Niall
Political Advertising is in Need of Reform
The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards, and those who wish to utilise these spaces to create awareness of
- Dec 4, 2018
- Posted by Niall
Examining the Ethics of Corporate Gift Giving
As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the act of corporate gift giving is seen as an essential
- Nov 26, 2018
- Posted by Niall
'Tis the Season for Peak Discounts – How to Stay Profitable
The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January sales, but in recent years an American import has started the
- Nov 16, 2018
- Posted by Niall
The Best Christmas Ads of 2018
Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of life. Festive sandwiches adorn refrigerated supermarket
- Nov 12, 2018
- Posted by Niall
Scooter Firm Bird Asks for a Push Start as they Target Commuters in London
If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and above would point to their morning and nightly commute. The truth is that most of our
- Nov 6, 2018
- Posted by Niall
Greggs: Masters in Baking & Marketing
Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation
- Nov 2, 2018
- Posted by Niall
Axing Apu Just Won’t Do
The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The writers of the show are famous for their wit and cleverly
- Oct 30, 2018
- Posted by Niall
Halloween Needn’t be a One Day Throwaway Event
It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home. Adults of sensible age will too make a fool out of
- Oct 26, 2018
- Posted by Niall
A Different Way of Thinking – The Advantages of Cognitive Diversity
A New Perspective Making a case for diversity within the workplace is nothing new. However, when we hear the word ‘diversity’ most of us will naturally think of race, religion, age or sexuality...
- Oct 17, 2018
- Posted by Niall
The Unenviable Task of Being a Facebook Moderator
Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it functions unquestionably tightens, who is moderating what we see on our screens?
- Oct 12, 2018
- Posted by Niall
National Album Day
The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite admiration and interest for the
- Oct 9, 2018
- Posted by Niall
Why Bringing Your Marketing In-House Isn’t Always The Answer
A company is launched, and it outsources its marketing to an experienced agency that helps the company increase revenue and grow as a business. The company continues to expand and benefit from the
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