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Welcome to the OTB blog.

  • Nov 14, 2017
  • Posted by Becky

How can brands make the most of the subscription economy?

No longer simply content to buy, consumers are demanding more....

  • Nov 7, 2017
  • Posted by Becky

How does contactless payment affect your marketing?

The decline of cash has changed the face of consumer purchasing, but what impact does this have on your marketing?...

  • Nov 1, 2017
  • Posted by Becky

Can organisations become too reliant on data?

Data has become essential to modern insight generation, but can marketers become too reliant on data?...

  • Oct 24, 2017
  • Posted by Becky

How to build a TV marketing strategy for the modern viewer

Viewing habits are constantly evolving, and TV marketing must keep pace with change....

  • Oct 18, 2017
  • Posted by Becky

How Snapchat is changing the nature of content marketing

Should Snapchat’s recent foray into content be seen as a benign venture or a major game changer?...

  • Oct 10, 2017
  • Posted by Becky

What’s in a colour?

You might not give much thought to colour in your day to day work, but it’s more important than you think....

  • Oct 3, 2017
  • Posted by Becky

Is the marketing funnel still relevant in the digital age?

Many aspects of marketing have had to be reconsidered as a result of digitalisation, but is the marketing funnel one of them?...

  • Sep 27, 2017
  • Posted by Becky

3 tips for marketing to university students

As a new term begins, marketing to students may be just the boost your strategy needs....

  • Sep 20, 2017
  • Posted by Becky

What is GDPR and how will it affect marketers?

With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation....

  • Sep 12, 2017
  • Posted by Becky

Why brands should be paying more attention to interactive marketing

Increasingly sought after, interactive marketing is one to watch as technology develops....

  • Sep 6, 2017
  • Posted by Becky

How and why do magazine advertising and print still hold a place in marketing?

With so much focus on digital, what is the role of magazines and print in marketing going forward?...

  • Aug 30, 2017
  • Posted by Becky

How and why brands need to adapt to voice search marketing

Search-based strategy is vital for brands, but how will new voice-search technology fit into this?...

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