Blog
Welcome to the OTB blog.
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- Apr 23, 2018
- Posted by Sophie
Customer advocacy is the foundation for growth in Financial Services
As the Financial Services industry experiences an ever-accelerating level of change through consumer behavioural...
- Apr 17, 2018
- Posted by Becky
3 ways augmented reality could change marketing
Technology is constantly changing the marketing world, and augmented reality is likely to do the same.
- Apr 14, 2018
- Posted by Becky
What does Instagram shoppable mean for the platform and brands?
Instagram has been making a number of changes of late, but is its shoppable feature worth the hype?
- Apr 3, 2018
- Posted by Becky
All you need to know about GDPR
With little over a month to go until GDPR comes into effect, marketers should be ready for compliance.
- Mar 28, 2018
- Posted by Becky
3 insights you can draw from Easter marketing
With Easter just around the corner, you still have a few days to buy in to the hype
- Mar 21, 2018
- Posted by Becky
3 ways you can develop your brand’s tone of voice
With content so important across channels, your brand’s tone of voice can make or break a strategy
- Mar 13, 2018
- Posted by Becky
How to tailor-make your marketing measurement
Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option.
- Mar 6, 2018
- Posted by Becky
3 tips for building a travel marketing strategy
As people begin to dream of warmer climes, now’s the time to perfect your travel marketing strategy.
- Mar 1, 2018
- Posted by Becky
What is blockchain and what does it mean for marketing?
Although originally associated with cryptocurrencies like Bitcoin, blockchain could be impacting your marketing.
- Feb 21, 2018
- Posted by Becky
The rise of voice marketing and some tips for developing a strategy
With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift.
- Feb 13, 2018
- Posted by Becky
The Valentine’s Day marketing roundup
Love is in the air and brands never miss a marketing opportunity.
- Feb 6, 2018
- Posted by Becky
Do you know the difference between multi-channel, cross-channel and omni-channel marketing?
Although the three are often used interchangeably, there are subtle differences you need to know.
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