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Welcome to the OTB blog.

  • Oct 17, 2018
  • Posted by Niall

The Unenviable Task of Being a Facebook Moderator

Social media’s reach on modern society is growing and so is our dependency on it. But as its grip on society and how it functions unquestionably tightens, who is moderating what we see on our screens?...

  • Oct 12, 2018
  • Posted by Niall

National Album Day

The inaugural National Album Day takes place on Saturday 13th October to celebrate the much-loved 70th birthday of the format. The week-long event hopes to reignite admiration and interest for the...

  • Oct 9, 2018
  • Posted by Niall

Why Bringing Your Marketing In-House Isn’t Always The Answer

A company is launched, and it outsources its marketing to an experienced agency that helps the company increase revenue and grow as a business. The company continues to expand and benefit from the...

  • Oct 1, 2018
  • Posted by Niall

Broadcasting Live Sport: A New Frontier for Amazon?

Our TV habits are changing. They have been for some time now. More and more of us are choosing to view content when it is most convenient to us....

  • Sep 19, 2018
  • Posted by Niall

Bigger, Faster & Excessively Priced – but is it Better?

If the vast majority of phone companies announced plans to charge nearly £1500 for a mobile phone, you’d be right to expect consumers to switch allegiances and look elsewhere....

  • Sep 14, 2018
  • Posted by Jo

Introducing the new members of our team

As we continue to expand at OTB, we are thrilled to announce that we have enhanced our team with the welcome addition of two new creatives Matt and Niall, as well as Jennie in Client Services....

  • Sep 13, 2018
  • Posted by Becky

What brands can learn from the Nike - Kaepernick campaign

Sometimes risks pay off, but paying attention to what worked and what didn’t is crucial....

  • Sep 7, 2018
  • Posted by Niall

Working to Live or Living to Work?

Trying to achieve the correct work-life balance can often feel like a minefield....

  • Sep 4, 2018
  • Posted by Becky

Reddit for marketing? Your content strategy could thank you.

You might not have considered the platform, but it could be a goldmine....

  • Aug 30, 2018
  • Posted by Niall

A Fond Farewell

It’s with a heavy heart and a tear in our eye that we say goodbye to our much-loved Creative Genius, Hannah, as she flies the nest and returns to university life to complete the final year of her degree....

  • Aug 21, 2018
  • Posted by Becky

How to make marketing incentives work

They used to be fool-proof, but now marketers have to work a little harder....

  • Aug 7, 2018
  • Posted by Becky

What to remember when building a customer view strategy

With customer relations so important to marketers, building your customer view is vital....

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