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Welcome to the OTB blog.
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- Sep 20, 2017
- Posted by Becky
What is GDPR and how will it affect marketers?
With data so central to modern marketing campaigns, marketers need to stay up to date with the relevant legislation.
- Sep 12, 2017
- Posted by Becky
Why brands should be paying more attention to interactive marketing
Increasingly sought after, interactive marketing is one to watch as technology develops.
- Sep 6, 2017
- Posted by Becky
How and why do magazine advertising and print still hold a place in marketing?
With so much focus on digital, what is the role of magazines and print in marketing going forward?
- Aug 30, 2017
- Posted by Becky
How and why brands need to adapt to voice search marketing
Search-based strategy is vital for brands, but how will new voice-search technology fit into this?
- Aug 22, 2017
- Posted by Becky
How user-generated content can improve your marketing
In a marketing world still dominated by content, how can you use user-generated content to best effect?
- Aug 15, 2017
- Posted by Becky
What is the ROBO economy and how does it impact your marketing strategy?
After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?
- Aug 8, 2017
- Posted by Becky
3 ways to make your marketing more effective
You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?
- Aug 1, 2017
- Posted by Becky
Why the modern marketer must embrace diversity, in all its forms.
The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos.
- Jul 18, 2017
- Posted by Becky
3 things you should know about optimising your customer journey
Being there for the customer at every step of their journey is a tall order, but one which can reap huge rewards if optimised correctly.
- Jul 11, 2017
- Posted by Becky
What is programmatic OOH and 3 benefits it holds for marketers
The latest trend in OOH marketing, programmatic could soon be coming to a street near you.
- Jul 4, 2017
- Posted by Becky
Reputation Marketing or Reputation Management: What’s the difference and why do they matter?
The differences are great, but do you employ the right strategy at the right time?
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