Blog
Welcome to the OTB blog.
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- Jul 17, 2019
- Posted by Niall
Do the ends ever justify the means?
Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp in the middle of Oxford Street in London. But they weren’t camping out for sales.
- Jul 8, 2019
- Posted by Niall
Gender stereotypes in advertising are a relic of the past
The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in the modern climate.In 2016, Sadiq Khan delivered on his
- Jul 3, 2019
- Posted by Niall
Not everyone is going to like you. Accept it and move on.
“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At the time it may have felt like another pointless piece of advice our
- Jun 26, 2019
- Posted by Niall
Looking back: the power of nostalgia
Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and emotions associated with an imagined better time. It makes
- Jun 18, 2019
- Posted by Niall
The changing face of stock images
Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of photography style or in live campaigns. Whatever their intended
- Jun 12, 2019
- Posted by Niall
Anything but scraping the barrel: the beer scene in Leeds
Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous white of the Leeds United football kit, and one of Europe’s largest
- Jun 4, 2019
- Posted by Niall
Marketing with pride
Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride month. Now, there’s nothing wrong with
- May 30, 2019
- Posted by Niall
How to treble your marketing results
If you want to squeeze as much as you can from your marketing investment, tracking and improving the efficiency of your marketing activity is essential to ensuring your marketing results improve… but
- May 22, 2019
- Posted by Niall
Making your side hustle work
The Oxford English Dictionary defines the word hustle as meaning many things - to ‘obtain illicitly’, ‘push one’s way’ or ‘pressure someone into something’. But perhaps the best definition for the
- May 16, 2019
- Posted by Niall
Celebrity endorsements: do they work?
Celebrities. They’re just better than us, aren’t they? They’ve got better hair, bodies that look like they were sculpted by Greek gods and lead lifestyles that most of us couldn’t even imagine. What’s
- May 9, 2019
- Posted by Niall
Finding your voice
The way you choose to communicate with people is vitally important. It can be the difference between someone resonating with what you’re saying or misunderstanding your message completely.Striking
- May 2, 2019
- Posted by Niall
Bouncing back from criticism
It takes broad shoulders not to be affected by criticism. It’s effectively being told that what you’re doing isn’t measuring up. When it’s concerning your business or a project close to your heart,
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