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Welcome to the OTB blog.
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- Nov 13, 2019
- Posted by Niall
7 ways to be kind at work
We live in a brutal world. People wear their lack of empathy as a badge of honour, and we’re quick to mock where we should try to understand. It isn’t deemed cool to be kind, considerate or generally
- Nov 6, 2019
- Posted by Niall
How cigarettes shaped modern marketing
At the start of the 20th century branding as we know it today didn’t really exist. There were no tone of voice documents, brand values or intended target audiences. Big names like Kellogg’s...
- Oct 31, 2019
- Posted by Niall
4 scarily good Halloween campaigns
Today is a scary day. I’m not referring to the imaginary ‘do or die’ Brexit deadline – it is of course Halloween. It isn’t for everyone, and it certainly isn’t my cup of tea, but it’s a strategic
- Oct 25, 2019
- Posted by Niall
Football clubs get their social media tactics spot on
Twitter is a social media platform where people don’t take themselves too seriously. And they expect brands to follow suit. They expect them to be reactive, a little bit cheeky but above all funny.
- Oct 16, 2019
- Posted by Niall
Podcasts: a more intimate form of advertising
Once upon a time, ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist searching for an all-encompassing term to categorise internet
- Oct 10, 2019
- Posted by Niall
6 signs a colleague may be struggling with their mental health & what you can do about it
Mental health is a topic high on everyone’s agenda, and so it should be. We’ve come a long way as a society from telling people to “man up” or simply “get on with it”.Being aware and able to spot the
- Oct 1, 2019
- Posted by Niall
5 iconic moments of black representation in advertising
Advertising and history – what on earth do they have to do with each other? Quite a lot actually. What we see and read has a profound effect on our perception of the world and in turn the course of
- Sep 23, 2019
- Posted by Niall
TV must adapt or die trying
Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from the kitchen with your dinner balanced on a tray, desperate not to miss
- Sep 18, 2019
- Posted by Niall
The Green Rush: the overnight rise of CBD
It seems like only yesterday when uttering the word ‘cannabidiol’ would be met with a vacant stare, or at best, a disapproving frown due to sounding like cannabis. Fast forward to today and people are
- Sep 9, 2019
- Posted by Niall
Why does everyone’s favourite time of year arrive earlier and earlier with every passing year?
Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It got me thinking, “really?! In the middle of summer… a Christmas tree?” I
- Sep 2, 2019
- Posted by Niall
Advertising in gaming is much more than mere child’s play
Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may be coming to an end due to rising
- Aug 27, 2019
- Posted by Niall
Channel 4 wear criticism as a badge of honour
Channel 4 is different to other broadcasters, and it was made to be different. It pushes the boundaries and challenges viewers where others are too prudish to even dip their toes. Whether it’s ‘Drugs
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