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Welcome to the OTB blog.

  • Aug 7, 2018
  • Posted by Becky

What to remember when building a customer view strategy

With customer relations so important to marketers, building your customer view is vital....

  • Jul 31, 2018
  • Posted by Becky

Why marketers shouldn’t ignore Pinterest

Often the forgotten-about social media platform, Pinterest has huge marketing potential....

  • Jul 27, 2018
  • Posted by Niall

The Balancing Act: Being a Socially Responsible Brand Without Alienating Your Customer Base

With President Trump recently visiting the UK on official state business. He was met by widespread protests across the country, ranging from a giant baby blimp flying over the Houses of Parliament to marches on the streets of the capital....

  • Jul 24, 2018
  • Posted by Becky

3 ways you can use Facebook Messenger for marketing

More and more brands are using it, so here’s what you can learn from them....

  • Jul 18, 2018
  • Posted by Becky

What is a Marketing Technology Stack and how can you build one?

What is a marketing tech stack? Commentators are talking about them, but are you in the know?...

  • Jul 10, 2018
  • Posted by Becky

How direct to consumer marketing is changing the game

Direct to consumer marketing is causing a stir, and marketers had better be ready....

  • Jul 5, 2018
  • Posted by Sam

Whatsuuupppp, dilly dilly?

Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are irrelevant....

  • Jul 5, 2018
  • Posted by Becky

Three World Cup adverts catching marketers’ attention

As the World Cup reaches half way, here is the latest marketing round-up....

  • Jun 28, 2018
  • Posted by Becky

Why you should align sales and marketing

Sales and marketing are often discussed together, but how aligned are your strategies?...

  • Jun 19, 2018
  • Posted by Becky

A marketer’s summer reading list

With summer holidays just around the corner, here are three books marketers need to read to up their game....

  • Jun 14, 2018
  • Posted by Becky

How transparency is impacting marketing

Transparency is a word on every marketer’s lips, but why?...

  • Jun 5, 2018
  • Posted by Becky

3 things you should know about LinkedIn marketing

LinkedIn can be a great asset to your marketing strategy, but it is often neglected....

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