Blog
Welcome to the OTB blog.
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- Jun 19, 2018
- Posted by Becky
A marketer’s summer reading list
With summer holidays just around the corner, here are three books marketers need to read to up their game.
- Jun 14, 2018
- Posted by Becky
How transparency is impacting marketing
Transparency is a word on every marketer’s lips, but why?
- Jun 5, 2018
- Posted by Becky
3 things you should know about LinkedIn marketing
LinkedIn can be a great asset to your marketing strategy, but it is often neglected.
- May 29, 2018
- Posted by Becky
3 ways to keep your app marketing relevant
Top 3 ways to keep your app marketing relevant. How you can build a strong app strategy that keeps customers interested.
- May 23, 2018
- Posted by Becky
3 things you need to know about data
As GDPR comes into effect this week, data is the word on every marketer’s lips.
- May 18, 2018
- Posted by Jo Waddington
Meet the new members of our creative team
It’s an exciting time for OTB, during a period of considerable growth we have bolstered our team with the appointment of two senior creatives in our Leeds office.
- May 16, 2018
- Posted by Ian
Nailing your digital strategy
Digital strategy, what is it? The internet is turning into a never-ending expanse that we just can’t seem to catch up with.
- May 15, 2018
- Posted by Becky
Three ways to improve your email marketing
You might think email marketing is easy, but there are always ways to improve.
- May 10, 2018
- Posted by Becky
The benefits of real-time marketing
Real-time marketing remains popular, but how can you reap the benefits for your organisation?
- May 2, 2018
- Posted by Becky
What does brand loyalty look like in 2018?
Keeping customers loyal is a big challenge with so much choice on offer, but these brands are bringing loyalty into 2018.
- Apr 24, 2018
- Posted by Becky
Location-based marketing essentials
Location-based marketing means marketers can always reach potential customers, but what value does it offer?
- Apr 23, 2018
- Posted by Sophie
Customer advocacy is the foundation for growth in Financial Services
As the Financial Services industry experiences an ever-accelerating level of change through consumer behavioural...
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