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Welcome to the OTB blog.
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- Aug 15, 2017
- Posted by Becky
What is the ROBO economy and how does it impact your marketing strategy?
After years of moving towards full digitalisation, what does a move towards offline buying mean for marketers?
- Aug 8, 2017
- Posted by Becky
3 ways to make your marketing more effective
You might have great ideas, but how can you ensure that these ideas make for an effective marketing strategy?
- Aug 1, 2017
- Posted by Becky
Why the modern marketer must embrace diversity, in all its forms.
The industry has made huge progress in recent decades, but it still has a long way to go when it comes to putting diversity at the heart of its ethos.
- Jul 18, 2017
- Posted by Becky
3 things you should know about optimising your customer journey
Being there for the customer at every step of their journey is a tall order, but one which can reap huge rewards if optimised correctly.
- Jul 11, 2017
- Posted by Becky
What is programmatic OOH and 3 benefits it holds for marketers
The latest trend in OOH marketing, programmatic could soon be coming to a street near you.
- Jul 4, 2017
- Posted by Becky
Reputation Marketing or Reputation Management: What’s the difference and why do they matter?
The differences are great, but do you employ the right strategy at the right time?
- Jun 28, 2017
- Posted by Becky
What does it take for a brand to be customer-centric?
Sure your customers are important, but is your brand customer-centric?
- Jun 20, 2017
- Posted by Becky
3 debates taking place around copywriting
We can all write, but can we copy-write?
- Jun 13, 2017
- Posted by Becky
Everything marketers need to know about customer retention
It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy.
- Jun 7, 2017
- Posted by Becky
What is a purpose-led brand?
Because simply selling products is no longer enough to secure customer loyalty.
- May 30, 2017
- Posted by Becky
Why is no one talking about marketing to men?
Men make up over half of the population, but their importance as a demographic is rarely discussed.
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