Blog
Welcome to the OTB blog.
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- Aug 7, 2018
- Posted by Becky
What to remember when building a customer view strategy
With customer relations so important to marketers, building your customer view is vital.
- Jul 31, 2018
- Posted by Becky
Why marketers shouldn’t ignore Pinterest
Often the forgotten-about social media platform, Pinterest has huge marketing potential.
- Jul 27, 2018
- Posted by Niall
The Balancing Act: Being a Socially Responsible Brand Without Alienating Your Customer Base
With President Trump recently visiting the UK on official state business. He was met by widespread protests across the country, ranging from a giant baby blimp flying over the Houses of Parliament to marches on the streets of the capital.
- Jul 24, 2018
- Posted by Becky
3 ways you can use Facebook Messenger for marketing
More and more brands are using it, so here’s what you can learn from them.
- Jul 18, 2018
- Posted by Becky
What is a Marketing Technology Stack and how can you build one?
What is a marketing tech stack? Commentators are talking about them, but are you in the know?
- Jul 10, 2018
- Posted by Becky
How direct to consumer marketing is changing the game
Direct to consumer marketing is causing a stir, and marketers had better be ready.
- Jul 5, 2018
- Posted by Sam
Whatsuuupppp, dilly dilly?
Bud Light ‘relaunched’ in the UK last year. It’s not very nice. But neither is Budweiser. These two facts (and they are facts) are irrelevant.
- Jul 5, 2018
- Posted by Becky
Three World Cup adverts catching marketers’ attention
As the World Cup reaches half way, here is the latest marketing round-up.
- Jun 28, 2018
- Posted by Becky
Why you should align sales and marketing
Sales and marketing are often discussed together, but how aligned are your strategies?
- Jun 19, 2018
- Posted by Becky
A marketer’s summer reading list
With summer holidays just around the corner, here are three books marketers need to read to up their game.
- Jun 14, 2018
- Posted by Becky
How transparency is impacting marketing
Transparency is a word on every marketer’s lips, but why?
- Jun 5, 2018
- Posted by Becky
3 things you should know about LinkedIn marketing
LinkedIn can be a great asset to your marketing strategy, but it is often neglected.
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