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Welcome to the OTB blog.
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- Oct 16, 2019
- Posted by Niall
Podcasts: a more intimate form of advertising
Once upon a time, ‘podcast’ was a word absent from our vocabulary. In fact, its creation as a word owes it origins to a weary journalist searching for an all-encompassing term to categorise internet
- Oct 10, 2019
- Posted by Niall
6 signs a colleague may be struggling with their mental health & what you can do about it
Mental health is a topic high on everyone’s agenda, and so it should be. We’ve come a long way as a society from telling people to “man up” or simply “get on with it”.Being aware and able to spot the
- Oct 1, 2019
- Posted by Niall
5 iconic moments of black representation in advertising
Advertising and history – what on earth do they have to do with each other? Quite a lot actually. What we see and read has a profound effect on our perception of the world and in turn the course of
- Sep 23, 2019
- Posted by Niall
TV must adapt or die trying
Picture it now: your parents call your name to let you know your favourite programme is about to begin. You make your way from the kitchen with your dinner balanced on a tray, desperate not to miss
- Sep 18, 2019
- Posted by Niall
The Green Rush: the overnight rise of CBD
It seems like only yesterday when uttering the word ‘cannabidiol’ would be met with a vacant stare, or at best, a disapproving frown due to sounding like cannabis. Fast forward to today and people are
- Sep 9, 2019
- Posted by Niall
Why does everyone’s favourite time of year arrive earlier and earlier with every passing year?
Imagine my horror when I checked into a hotel in mid-August and saw a Christmas tree standing as bold as brass in reception. It got me thinking, “really?! In the middle of summer… a Christmas tree?” I
- Sep 2, 2019
- Posted by Niall
Advertising in gaming is much more than mere child’s play
Typical advertising platforms like television and radio have long been used by marketers to great effect. However, their position as the default medium of choice may be coming to an end due to rising
- Aug 27, 2019
- Posted by Niall
Channel 4 wear criticism as a badge of honour
Channel 4 is different to other broadcasters, and it was made to be different. It pushes the boundaries and challenges viewers where others are too prudish to even dip their toes. Whether it’s ‘Drugs
- Aug 19, 2019
- Posted by Dave Easton
We’re stronger and better than ever
At OTB we’re never content with what we have. Contentment breeds complacency. We’re always looking to strengthen our team and after a series of new client wins, we’ve done exactly that.Amy Barstow
- Aug 13, 2019
- Posted by Niall
Could hyper-specialist shops save our high street?
The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the likes of HMV and Blockbuster were replaced by iTunes and
- Aug 7, 2019
- Posted by Niall
Substance should always be valued over style
Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way something looks is less important than the purpose it fulfils. I
- Jul 31, 2019
- Posted by Niall
The Great Hack: the dark side of data
Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential to driving success. Without it we would be clueless
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