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  • Feb 20, 2019
  • Posted by Niall

Your Absence From Marketing Events Is Damaging The Prospects of Your Business

With only a week to go until OTB grace Prolific North’s Marketing Show North, we take a look at how your continued absence from marketing events is damaging the prospects of your business. Given that...

  • Feb 14, 2019
  • Posted by Niall

Falling Out of Love With Valentine’s Day

It is that time of year again. Synthetic romance is in the air and we’re all encouraged to take part in the name of Valentine’s Day…St. Valentine’s Day, as we know it today, contains vestiges of...

  • Feb 5, 2019
  • Posted by Niall

The Rise of a Nomadic Workforce

Ahh, the joys of working from home. An extra hour in bed, not having to change out of pyjamas and the comfort of working from under a duvet on a cold day. But have you considered never having to enter......

  • Jan 29, 2019
  • Posted by Niall

Fyre Festival – A Millennial Marketing Masterclass

If it sounds too good to be true, then it probably is.That is certainly true for those wealthy young Americans who forked out eye-watering sums of money (up to $75,000) to attend Fyre Festival in...

  • Jan 22, 2019
  • Posted by Niall

Leeds Is Everything It’s Cracked Up To Be

Berlin, Copenhagen and Lisbon are all considered to be some of the ‘coolest’ places in Europe. However, in 2019 there is somewhere a little closer to home that in all likelihood won’t make that list....

  • Jan 15, 2019
  • Posted by Niall

Going Green to Stay Out of the Red

The first month of the year has prompted many to ditch the booze in the name of ‘Dry Jan’, but growing numbers of people are dumping meat too and sampling a plant-based diet with ‘Veganuary’. It is...

  • Jan 7, 2019
  • Posted by Niall

2019 Resolutions

The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the world are determined to make 2019 better than 2018; from health kicks...

  • Jan 7, 2019
  • Posted by Niall

OTB’s Favourite Campaigns of 2018

2018 produced some of the finest advertising campaigns in living memory. I can’t remember a time where the standard has been higher in terms of approach and content. From the hard-hitting and socially...

  • Dec 13, 2018
  • Posted by Niall

‘Switch Off’ Feature a Safe Bet with Barclays

Banks are institutions involved in borrowing and lending money. They take customer deposits and in return pay those customers an annual interest rate. Then, they use many of those deposits to...

  • Dec 7, 2018
  • Posted by Niall

Political Advertising is in Need of Reform

The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards, and those who wish to utilise these spaces to create awareness of...

  • Dec 4, 2018
  • Posted by Niall

Examining the Ethics of Corporate Gift Giving

As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the act of corporate gift giving is seen as an essential...

  • Nov 26, 2018
  • Posted by Niall

'Tis the Season for Peak Discounts – How to Stay Profitable

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January sales, but in recent years an American import has started the...

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