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Welcome to the OTB blog.

  • Aug 24, 2016
  • Posted by Becky

3 reasons you should be doing more with data

You know you’re not using data to it’s full potential, so here’s why you should think again....

  • Aug 17, 2016
  • Posted by Becky

3 marketing takeaways from the Olympics

With only a few days left to go until we say goodbye to the Olympics once again, this week we’re bringing you 3 key marketing takeaways from the Games....

  • Aug 3, 2016
  • Posted by Becky

The renaissance of print marketing

Far from being declared irrelevant, print marketing is proving itself time and again to be a mainstay of any marketing mix....

  • Jul 27, 2016
  • Posted by Becky

Being Human; 3 tips for making your marketing more human

Retaining your brand’s humanity in the face of automation can be tough, but this week we have three tips for doing just that....

  • Jul 20, 2016
  • Posted by Becky

3 marketing insights from the rise of Pokémon Go

Last week Pokémon Go took the world by storm, and today OTB is drawing 3 key insights from this phenomenal rise....

  • Jul 13, 2016
  • Posted by Becky

7 ways to keep customer experience at the heart of your marketing strategy

‘If there’s no experience, there’s no customer’, and this week OTB has 7 ways to make this the mantra of your marketing strategy....

  • Jul 6, 2016
  • Posted by Becky

Why more social media doesn’t always mean better

Contrary to the actions of some, more social media doesn’t always mean better strategy or results....

  • Jun 29, 2016
  • Posted by Becky

Going Native: three reasons marketers are embracing native advertising

Native advertising is big business, and a valuable tool for brands looking to market their product offering to targeted audiences. There are three key reasons marketers are embracing native...

  • Jun 22, 2016
  • Posted by Becky

Three tips for using WhatsApp as a marketing tool

All eyes are on WhatsApp this week as some of the biggest brands make it the focus their marketing strategy...

  • Jun 15, 2016
  • Posted by Becky

How to add value through your brand website

There was a time that everyone wanted a website, but does it still retain the same value for brands in 2016?...

  • Jun 8, 2016
  • Posted by Becky

Why shoppable video may be the next big thing

We all know the value of video, but this week OTB explores why shoppable video could be the next big move for your content strategy....

  • Jun 1, 2016
  • Posted by Becky

Exploring independent and artisan brands gaining marketing currency

Has the age of the corporate, household name passed? This week OTB explores the growth of all things independent, artisan and quirky....

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