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Welcome to the OTB blog.
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- Jun 20, 2017
- Posted by Becky
3 debates taking place around copywriting
We can all write, but can we copy-write?
- Jun 13, 2017
- Posted by Becky
Everything marketers need to know about customer retention
It may not be the first thing marketers consider to be part of their job role, but they can play an important role in customer retention strategy.
- Jun 7, 2017
- Posted by Becky
What is a purpose-led brand?
Because simply selling products is no longer enough to secure customer loyalty.
- May 30, 2017
- Posted by Becky
Why is no one talking about marketing to men?
Men make up over half of the population, but their importance as a demographic is rarely discussed.
- May 24, 2017
- Posted by Becky
The La La Land effect: how brands can appeal to our need for escapism
We all want to escape every now and again, but would we turn to brands to achieve this?
- May 16, 2017
- Posted by Becky
The continuity of changing consumer behaviour
It may be a hot topic, but is there anything new about changing consumer behaviour?
- May 9, 2017
- Posted by Becky
Controversy in marketing, and how to judge a political brand campaign
A political climate means treading the line can be tough, but can touching on controversial topics be worth the risk?
- May 2, 2017
- Posted by Becky
Top tips for crafting a push notification strategy
You might not have considered them an important element of your mobile marketing strategy, but the stats say you should...
- Apr 25, 2017
- Posted by Becky
3 tips on how to extend your Twitter reach
With Twitter still the go-to platform for many marketers, we have some top tips on how to make your tweets travel further
- Apr 19, 2017
- Posted by Becky
Three ways to combine old fashioned ideas with modern marketing
When the old-fashioned becomes fashionable, marketing is in for a treat.
- Apr 11, 2017
- Posted by Becky
Three tips for marketing an event
Marketing an event can be tricky, but this week we have three tips to help you get it right.
- Apr 4, 2017
- Posted by Becky
The best April Fool’s campaigns and how to use humour in marketing
Did you fall for an April Fool’s this weekend? If so, you’ll love our round up of the best April Fool’s marketing, and tips on how you can use humour in your own strategy.
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