Blog
Welcome to the OTB blog.
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- Aug 19, 2019
- Posted by Dave Easton
We’re stronger and better than ever
At OTB we’re never content with what we have. Contentment breeds complacency. We’re always looking to strengthen our team and after a series of new client wins, we’ve done exactly that.Amy Barstow
- Aug 13, 2019
- Posted by Niall
Could hyper-specialist shops save our high street?
The high street is in decline. Industries of all kind are moving their business online. Music and video were the first casualties as the likes of HMV and Blockbuster were replaced by iTunes and
- Aug 7, 2019
- Posted by Niall
Substance should always be valued over style
Pretty things are nice to ogle at but they’re seldom useful. Hence why most people place more value on substance over style. The way something looks is less important than the purpose it fulfils. I
- Jul 31, 2019
- Posted by Niall
The Great Hack: the dark side of data
Data is a priceless asset. It’s no longer something trawled over exclusively by nerds. For a creative marketing agency like OTB, data is essential to driving success. Without it we would be clueless
- Jul 23, 2019
- Posted by Niall
For art’s sake
Dull. Devoid of colour. Depressing. That’s what our lives would be like without art. Which makes it all the more puzzling why we don’t place more value on artistic pursuits.We all enjoy a wander
- Jul 17, 2019
- Posted by Niall
Do the ends ever justify the means?
Cast your minds back to March of this year; a bright pink boat and hundreds of flip flop wearing folk had set up camp in the middle of Oxford Street in London. But they weren’t camping out for sales.
- Jul 8, 2019
- Posted by Niall
Gender stereotypes in advertising are a relic of the past
The world of advertising is constantly evolving. What was once an acceptable way to market a product or service is no longer permissible in the modern climate.In 2016, Sadiq Khan delivered on his
- Jul 3, 2019
- Posted by Niall
Not everyone is going to like you. Accept it and move on.
“Not everyone is going to like you, sweetheart” is a message our parents would tell us that we’d all do well to remember. At the time it may have felt like another pointless piece of advice our
- Jun 26, 2019
- Posted by Niall
Looking back: the power of nostalgia
Nostalgia is a powerful feeling; it’s so much more than mere reminiscing. It has the power to transport us back to memories, experiences and emotions associated with an imagined better time. It makes
- Jun 18, 2019
- Posted by Niall
The changing face of stock images
Stock images give us immediate access to a library of ready-made images. They can be used internally, to give a client a feel of photography style or in live campaigns. Whatever their intended
- Jun 12, 2019
- Posted by Niall
Anything but scraping the barrel: the beer scene in Leeds
Leeds is known for a lot of things. The huge student population that descends on the city every September through to May, the famous white of the Leeds United football kit, and one of Europe’s largest
- Jun 4, 2019
- Posted by Niall
Marketing with pride
Summer is fast approaching which means intermittent spells of sunshine and brands displaying rainbow flags in a half-baked attempt to show support for Pride month. Now, there’s nothing wrong with
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