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Welcome to the OTB blog.

  • Feb 22, 2017
  • Posted by Becky

Top tips for integrating guerrilla marketing into your strategy

Although often derided as something of a gimmick, guerrilla marketing can bring value and notoriety to your brand....

  • Feb 15, 2017
  • Posted by Becky

Why marketers should take control of online reviews

They can be a dream or your worst nightmare, but you can do something about it....

  • Feb 8, 2017
  • Posted by Becky

3 insights for marketing to women from the #thisgirlcan campaign

They make up only fractionally less than half the population, so why is marketing to women seen as so challenging?...

  • Feb 1, 2017
  • Posted by Becky

Earned, Owned or Paid content? What are they and why should marketers use them?

With age of content still upon us, should you go earned or owned, or even paid?...

  • Jan 25, 2017
  • Posted by Becky

Debunking 3 of the biggest myths about creativity in marketing

They may be popular and oft-repeated, but are these myths holding back marketers from truly embracing creativity in a productive way?...

  • Jan 18, 2017
  • Posted by Becky

What are abandoned basket emails and how can marketers use them?

With so many online shopping baskets abandoned at the last minute, could email marketing be the way to win back interest?...

  • Jan 11, 2017
  • Posted by Becky

Three ways to reach your target audience online

Because it’s surprising how many campaigns don’t hit the spot....

  • Jan 4, 2017
  • Posted by Becky

Why you should be talking about Facebook Live

It’s time to take note, or you could be missing out on an important marketing tool....

  • Dec 28, 2016
  • Posted by Becky

What to watch in 2017

Our top three trends that look set to dominate in the new year......

  • Dec 21, 2016
  • Posted by Becky

The OTB round up of what mattered in 2016

Your low down on some of the highs, and lows, of this rollercoaster year....

  • Dec 14, 2016
  • Posted by Becky

The Amazon Affair: Part II

Because the challenge for competitors is far from over....

  • Dec 7, 2016
  • Posted by Becky

3 innovative ways you can use data

Because data doesn’t have to be dull....

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