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Welcome to the OTB blog.

  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Mar 6, 2018
  • Posted by Becky

3 tips for building a travel marketing strategy

As people begin to dream of warmer climes, now’s the time to perfect your travel marketing strategy....

  • Mar 1, 2018
  • Posted by Becky

What is blockchain and what does it mean for marketing?

Although originally associated with cryptocurrencies like Bitcoin, blockchain could be impacting your marketing....

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Feb 13, 2018
  • Posted by Becky

The Valentine’s Day marketing roundup

Love is in the air and brands never miss a marketing opportunity....

  • Feb 6, 2018
  • Posted by Becky

Do you know the difference between multi-channel, cross-channel and omni-channel marketing?

Although the three are often used interchangeably, there are subtle differences you need to know....

  • Jan 30, 2018
  • Posted by Becky

3 tips for building an ecommerce strategy

Because simply copying and pasting your offline approach into an ecommerce context will not deliver the results you desire....

  • Jan 23, 2018
  • Posted by Becky

The war on plastic – a passing fad or shift in CSR?

Corporate Social Responsibility is a must for any brand large or small, but does Coca Cola and Evian’s recent anti-plastic drive change the game?...

  • Jan 16, 2018
  • Posted by Becky

Why the gig economy matters to brands

The gig economy is making waves across sectors, and marketing will not be exempt....

  • Jan 9, 2018
  • Posted by Becky

Return on Relationship, not ROI

Move over ROI, there’s a new measurement on the block....

  • Jan 2, 2018
  • Posted by Becky

The 2018 marketing trend roundup

Commentators have been busy making predictions, and we’re bringing you the roundup....

  • Dec 20, 2017
  • Posted by Becky

Can Twitter Promote Mode boost waning popularity?

Once second only to Facebook, Twitter has had to work hard to compete with booming social media. Can its new Twitter Promote Mode save the day?...

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