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- Jan 15, 2019
- Posted by Niall
Going Green to Stay Out of the Red
The first month of the year has prompted many to ditch the booze in the name of ‘Dry Jan’, but growing numbers of people are dumping meat too and sampling a plant-based diet with ‘Veganuary’. It is
- Jan 7, 2019
- Posted by Niall
2019 Resolutions
The fog from a booze-fuelled Christmas and New Year’s Eve has now settled and our eyes are firmly set on 2019. People across the world are determined to make 2019 better than 2018; from health kicks
- Jan 7, 2019
- Posted by Niall
OTB’s Favourite Campaigns of 2018
2018 produced some of the finest advertising campaigns in living memory. I can’t remember a time where the standard has been higher in terms of approach and content. From the hard-hitting and socially
- Dec 13, 2018
- Posted by Niall
‘Switch Off’ Feature a Safe Bet with Barclays
Banks are institutions involved in borrowing and lending money. They take customer deposits and in return pay those customers an annual interest rate. Then, they use many of those deposits to
- Dec 7, 2018
- Posted by Niall
Political Advertising is in Need of Reform
The advertising industry has incredibly high standards. Advertisements of all manner are policed, from online adverts to billboards, and those who wish to utilise these spaces to create awareness of
- Dec 4, 2018
- Posted by Niall
Examining the Ethics of Corporate Gift Giving
As the festive season intensifies, businesses up and down the country will be preparing presents for more than just family and friends. Today, the act of corporate gift giving is seen as an essential
- Nov 26, 2018
- Posted by Niall
'Tis the Season for Peak Discounts – How to Stay Profitable
The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January sales, but in recent years an American import has started the
- Nov 16, 2018
- Posted by Niall
The Best Christmas Ads of 2018
Christmas – everyone’s favourite time of year. As soon as Bonfire Night is over, our premature festive excitement spills over into all facets of life. Festive sandwiches adorn refrigerated supermarket
- Nov 12, 2018
- Posted by Niall
Scooter Firm Bird Asks for a Push Start as they Target Commuters in London
If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and above would point to their morning and nightly commute. The truth is that most of our
- Nov 6, 2018
- Posted by Niall
Greggs: Masters in Baking & Marketing
Greggs. It’s a British institution. Sausage Rolls for under a quid, a breakfast bap with a coffee for £2.25 and sugary delights for fit any occasion. It isn’t hard to see why it remains a nation
- Nov 2, 2018
- Posted by Niall
Axing Apu Just Won’t Do
The Simpsons first graced television screens nearly 30 years ago and has since been a staple in the comedy diets of many ever since. The writers of the show are famous for their wit and cleverly
- Oct 30, 2018
- Posted by Niall
Halloween Needn’t be a One Day Throwaway Event
It’s nearly that time of year again. Children sport strange outfits in the attempt to secure more sugar than they can physically carry home. Adults of sensible age will too make a fool out of
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