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Welcome to the OTB blog.

  • Apr 23, 2018
  • Posted by Sophie

Customer advocacy is the foundation for growth in Financial Services

As the Financial Services industry experiences an ever-accelerating level of change through consumer behavioural......

  • Apr 17, 2018
  • Posted by Becky

3 ways augmented reality could change marketing

Technology is constantly changing the marketing world, and augmented reality is likely to do the same....

  • Apr 14, 2018
  • Posted by Becky

What does Instagram shoppable mean for the platform and brands?

Instagram has been making a number of changes of late, but is its shoppable feature worth the hype?...

  • Apr 3, 2018
  • Posted by Becky

All you need to know about GDPR

With little over a month to go until GDPR comes into effect, marketers should be ready for compliance....

  • Mar 28, 2018
  • Posted by Becky

3 insights you can draw from Easter marketing

With Easter just around the corner, you still have a few days to buy in to the hype...

  • Mar 21, 2018
  • Posted by Becky

3 ways you can develop your brand’s tone of voice

With content so important across channels, your brand’s tone of voice can make or break a strategy...

  • Mar 13, 2018
  • Posted by Becky

How to tailor-make your marketing measurement

Measuring the return on your marketing strategy is vital, but a one size fits all policy isn’t the best option....

  • Mar 6, 2018
  • Posted by Becky

3 tips for building a travel marketing strategy

As people begin to dream of warmer climes, now’s the time to perfect your travel marketing strategy....

  • Mar 1, 2018
  • Posted by Becky

What is blockchain and what does it mean for marketing?

Although originally associated with cryptocurrencies like Bitcoin, blockchain could be impacting your marketing....

  • Feb 21, 2018
  • Posted by Becky

The rise of voice marketing and some tips for developing a strategy

With Amazon and Google pushing voice-activated marketing, brands need to consider how they will deal with the shift....

  • Feb 13, 2018
  • Posted by Becky

The Valentine’s Day marketing roundup

Love is in the air and brands never miss a marketing opportunity....

  • Feb 6, 2018
  • Posted by Becky

Do you know the difference between multi-channel, cross-channel and omni-channel marketing?

Although the three are often used interchangeably, there are subtle differences you need to know....

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