Transforming brand proposition & strategy

Benenden Healthcare Society were the UK’s largest, low cost discretionary mutual healthcare provider for the public sector.

However, their brand identity was outdated and membership acquisition was in decline, which meant the overall positioning and proposition needed to be revised.

ThinkOTB were appointed as the lead agency to provide strategic and research services, proposition evolution and rebrand implementation for their ‘Open Eligibility’ campaign.

Out of this work, ‘Benenden Health’ was born – a modern and accessible brand which pays homage to their roots. Our work strengthened their appeal and standing among current and future members, reminding them that Benenden Health are more than just a reliable healthcare provider.

Let's talk

Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.

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