What Visa has really been doing behind the scenes

What Visa has really been doing behind the scenes

The way we pay has been put under the spotlight during the pandemic and more businesses than ever have been ditching cash for card and digital payments. Innovation has been key for many businesses and like us, marketing agencies across the world have been creating marketing to support this new

Always-on innovation is key, but is it always easy?

Always-on innovation is key, but is it always easy?

A flow of small but powerful ideas is often the dream when organisations talk about increasing innovation. But creating ‘always-on’ business innovation isn’t as simple as telling everyone in your organisation, brand, or marketing agency to ‘be innovative’! What happens if everyone puts forward a raft of credible ideas? What

How to use humour in advertising

How to use humour in advertising

Using humour in advertising is one of the most memorable ways to connect with your audience. People always remember something that makes them laugh, they tell their friends about it, and it’s a quick way to make a company seem approachable. Ask around in our marketing agency and there are

Shivers up our spines: Great marketing campaigns

Shivers up our spines: Great marketing campaigns

Working in a marketing agency, you never switch off! We see a great TV ad and scribble it down. We stop and stare at a perfect billboard (while others stare at you and wonder what you’re doing!) and we’re chatting about it in the office next day! We all love

When is it time for a rebrand? 5 signs

When is it time for a rebrand? 5 signs

Things change. People, culture, the world; everything adapts to new surroundings, and that’s true for businesses, too. Sometimes rebranding is necessary to bring companies and marketing agencies bang up-to-date or to reach new audiences. But what makes something a rebrand rather than just a refresh? In short, a rebrand is

Local marketing: 5 effective ways to advertise to local audiences

Local marketing: 5 effective ways to advertise to local audiences

With many brands focused on spreading their message across the UK or globally, it’s easy to forget the importance of local marketing. Local audiences have a lot of spending potential and our marketing agency is being asked more and more to create targeted campaigns which really help build a connection.

“Make the most of every opportunity” – Work experience learnings

“Make the most of every opportunity” – Work experience learnings

Thanks to our universities, higher education colleges and the thriving marketing agency landscape, the pool of talented young people is growing incredibly fast in Leeds. Over the years we’ve welcomed students into our agency and mentored them for a few weeks or for their full placement year. This year two more

Leeds can’t keep a lid on innovation!

Leeds can’t keep a lid on innovation!

Innovation has always been the lifeblood of companies. As a marketing agency, we know that being the first to launch a product, the fastest to create a new process, the earliest adopters of a new philosophy, all generates lucrative marketing opportunities. But now Leeds is going beyond innovation at a

5 ways to make great social media video content

5 ways to make great social media video content

Love it or hate it, there’s no denying that social media is one of the most powerful tools in a marketer’s belt. In fact, the average internet user spends 145 minutes per day on social media sites – with that screen time, it’s no wonder that carefully crafted video marketing

6 ways social media does great things

6 ways social media does great things

Social media is a controversial beast. For marketing agencies it signifies great marketing potential; during Covid, social media created connections and community; for some it signifies a much more unpleasant place to spend time. With such a mixed reputation, for #SocialMediaDay 2021 we’re taking a look at all the amazing

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