Cultural change comes from the outside, in
When it comes to marketing, our specialists know exactly what they’re talking about, so here we share the perspectives of five of our marketing agency’s team on what the big trends in 2021 will be in client service, business strategy, brand design, video and content.
The Five Types of Creative You Probably Didn’t Know Existed
Have you ever wondered what type of creative you are? We imagine you didn’t know, but you could actually be any one of five types of creatives, and so could your colleagues! Shocked? Well, it makes sense when you think about it. As humans, we are all unique, and that
Loyalty to your staff drives client retention
COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to identify the value of employees who are committed to helping them come through this difficult time stronger than they were before. Creating a business that
Innovation marketing prevents blindspots and unlocks potential
Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to make a good decision is vital. But how do you decide whether the decision you’re making is the right one? At OTB, we’ve long realised the
Virtual meetings are here to stay, so get used to them
At the start of this year, the only two words that could have produced more anxiety than ‘meeting’ would have been ‘virtual meeting’. Thankfully, these were a rarity for most of us. Fast forward 11 months and the virtual meeting is something we’re all too familiar with. Like the distant
The most popular types of creatives across the UK
We hear the word creative A LOT, but what does it actually mean to be creative and how do you measure how creative you are? We’re conditioned to perceive that you can only be creative if you are a “creative” person, but we’re here to tell you that it’s just
Moulding success with Chase Plastics
From the outside looking in, the plastic recycling industry can seem unglamorous and has for too long operated on the single minded proposition of being cheap and cheap alone. Chase Plastics is a family-run business with a traditional and loyal customer base that wanted to expand their reach within the
School of Thought: The Final Standings
Back in March of this year, OTB Agency teamed up with 11 other Leeds based advertising and marketing agencies, lending their collective industry expertise to School of Thought and its latest cohort of budding creatives. School of Thought is an intensive 12 week programme that challenges a mixture of final
Only a true partnership wins Board buy-in
Creating a brand identity is about so much more than looking attractive on the outside. It’s about creating something that rings true to the company’s values, their employees, their loyal customers – and of course that will engage new customers. So when MHA, an award-winning care provider with faith at