Why trust is key to your marketing strategy – and how to build it

Why trust is key to your marketing strategy – and how to build it

It’s marketing 101 that people buy from people – word of mouth is still a brand’s most powerful sales tool. But now that crucial ‘word’ can come from social media influencers and customer review sites, Marketing Directors and marketing agencies are finding that the adage needs updating to: people buy from people they

How to create an authentic brand

How to create an authentic brand

I’ve been thinking about the Which? report by Andrew Laughlin for Which? They created and promoted fake health advice and a bottled water brand called Remedii that didn’t exist. They used this as an example of how fake ads are real a problem. But I think the implications go far

‘Tis the season for peak discounts – how to stay profitable

‘Tis the season for peak discounts – how to stay profitable

The sales season is upon us. Traditionally, savvy shoppers can use this time of year to maximise savings in the Boxing Day or January sales, but in recent years an American import has started the process a month earlier than usual. Yes, Black Friday – now in direct competition with

Scooter firm Bird asks for a push start as they target commuters in London

Scooter firm Bird asks for a push start as they target commuters in London

If you were to poll a thousand people who work in London about the worst part of their day, I’d guess that 80% and above would point to their morning and nightly commute. The truth is that most of our journeys will include two or more modes of transport. It’s

3 innovative ways you can use data in marketing and advertising

3 innovative ways you can use data in marketing and advertising

Although the tendency to think of data as little more than numbers is tempting, there are in fact a number of innovative ways you can use data creatively in marketing.  Rather than simply monitoring progress and using it behind the scenes to inform strategy going forwards, using data to actively

Why social responsibility is important in marketing

Why social responsibility is important in marketing

The concepts of ethics and social responsibility can often seem to be mere buzz-words in the midst of marketing jargon. While it is true that some companies feel obliged to appear ethical and socially responsible when it comes to branding, simply talking the talk doesn’t add value to your marketing

Don’t know which marketing agency to choose? Don’t fear, OTB is here

Don’t know which marketing agency to choose? Don’t fear, OTB is here

In a sea of marketing jargon and infinite agencies to choose from to guide you through the storm, it can sometimes seem impossible to find the right company for you. Do you choose a digital specialist, a high-design agency with a reputation for print or a start-up leading the way

Our favourite Valentines marketing campaigns of recent years

Our favourite Valentines marketing campaigns of recent years

Love is in the air: Our favourite Valentines marketing campaigns of recent years We’re feeling all loved up here at OTB, as this week we’re looking at some of the best Valentine’s marketing campaigns… It’s here again, the most romantic day of the year. Although St. Valentine’s day may have

The New Year Marketing Campaigns Honours

The New Year Marketing Campaigns Honours

After all that counting down Outside the Box is happy to wish you all a Happy New Year and welcome you into 2015! As always it looks set to be a busy year in marketing, so to start off we take a look at those who made it onto the

Creative Christmas: Charity Advertising

Creative Christmas: Charity Advertising

At this time of year, companies look for new ways to promote their products in a festive way in order to sell more goods. It’s also a time when charities create hard hitting campaigns which tug on people’s heartstrings, encouraging them to donate money to people not as fortunate as

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