Ethical Advertising: Dove

Ethical Advertising: Dove

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that advertising and ethics can go hand in hand.

Ethical Marketing: Coca Cola

Ethical Marketing: Coca Cola

In a world dominated by constant advertising across multiple platforms, brands are under increased pressure to promote their products responsibly. This week we will be looking at the world of ethical marketing and a number of household brands who have proved that marketing and ethics can go hand in hand.

10 of our favourite marketing campaigns of 2012: Innocent

10 of our favourite marketing campaigns of 2012: Innocent

For the past nine years, innocent smoothies have released their ‘Big Knit’ campaign, aimed to raise money for Age UK. The concept gets ordinary people involved by getting them to knit little wooly hats that fit on top of Innocent smoothies bottles. People send their knitted hats in, and they’re

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