Here at OTB Marketing and Advertising Agency we were pretty impressed when our Chairman announced to us all that we had been awarded the 2020 Queen’s Award for International Trade. So we thought we’d sit down with him and just find out a little bit more about how we did
Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that encapsulates the belief that “using the understanding gained by major thinkers who have gone before you enables you to make intellectual progress.” If you were studying
At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved with the School of Thought initiative. SoT, in case you didn’t know, takes several young people (final year students, graduates and people at the start of
Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.
There are lots of considerations to look for when choosing to work with an advertising agency or marketing agency. Past work, current clients the track record of key people, who will be working on your account day-to-day and obviously how much they charge. But one thing rises above all of
With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask this very same question to a wide range of businesses and that use agency and below is what they came back with as words of advice
When you work in advertising you hear a lot of the same names celebrated. Names like David Ogilvy, Bill Bernbach, Trevor Beattie and John Hegarty. Then every so often a reappraisal of the history of advertising is done and new old name is dug up and celebrated… such as the
When advertising works it can influence conversations in pubs and playgrounds (we’re looking at you Compare the Market with your Meerkat campaign) and it can get records to number one in the chart (see any Levi’s advert from the 90s including the godawful Spaceman by Babylon Zoo). But even global
To celebrate the pubs opening again (whether you chose to go to them or not) we thought we’d take the opportunity to honour the fact that you can now get a freshly pulled pint by sharing with you some of our favourite beer adverts and TV commercials of all time…
If one thing has benefitted from the global coronavirus pandemic it’s online tools like Zoom, Team and GoToMeeting. They’ve become an integral part of daily working life and have even started to appear on our TV screens in a wide range of commercials by the likes of Santander and Halifax
The Good the Bad and the Ugly, The Mission, Cinema Paradiso, Days of Heaven, The Hateful Eight, State of Grace (ok, you may not have heard of that early 90s gangster classic, but check it out for one of Gary Oldman’s finest performances and a stunning score by Ennio Morricone).