5 essential books for anyone working in advertising or marketing

5 essential books for anyone working in advertising or marketing

Ever heard the phrase “Standing on the shoulders of giants”? It’s not just the title of a mediocre Oasis album. It’s a phrase that encapsulates the belief that “using the understanding gained by major thinkers who have gone before you enables you to make intellectual progress.” If you were studying

In celebration of School of Thought

In celebration of School of Thought

At the beginning of 2020, OTB were proud, along with several other prestigious advertising and marketing agencies in the Leeds area, to get involved with the School of Thought initiative. SoT, in case you didn’t know, takes several young people (final year students, graduates and people at the start of

Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.

Advertising agency ethics. The number one quality you should look for when adding an agency to your roster.

There are lots of considerations to look for when choosing to work with an advertising agency or marketing agency. Past work, current clients the track record of key people, who will be working on your account day-to-day and obviously how much they charge. But one thing rises above all of

Top tips when looking for marketing and advertising support

Top tips when looking for marketing and advertising support

With so many advertising and marketing agencies out there, how do you go about finding the right one for you? We decided to ask this very same question to a wide range of businesses and that use agency and below is what they came back with as words of advice

The forgotten hero of British Adland. Yorkshire’s own Colin Millward.

The forgotten hero of British Adland. Yorkshire’s own Colin Millward.

When you work in advertising you hear a lot of the same names celebrated. Names like David Ogilvy, Bill Bernbach, Trevor Beattie and John Hegarty. Then every so often a reappraisal of the history of advertising is done and new old name is dug up and celebrated… such as the

When advertising got it wrong. Are these the worst adverts of all time?

When advertising got it wrong. Are these the worst adverts of all time?

When advertising works it can influence conversations in pubs and playgrounds (we’re looking at you Compare the Market with your Meerkat campaign) and it can get records to number one in the chart (see any Levi’s advert from the 90s including the godawful Spaceman by Babylon Zoo). But even global

The pubs are open! Our favourite beer related TV commercials

The pubs are open! Our favourite beer related TV commercials

To celebrate the pubs opening again (whether you chose to go to them or not) we thought we’d take the opportunity to honour the fact that you can now get a freshly pulled pint by sharing with you some of our favourite beer related TV commercials of all time… so

Using online chat tools like Zoom for brainstorming

Using online chat tools like Zoom for brainstorming

If one thing has benefitted from the global coronavirus pandemic it’s online tools like Zoom, Team and GoToMeeting. They’ve become an integral part of daily working life and have even started to appear on our TV screens in a wide range of commercials by the likes of Santander and Halifax

Farewell Ennio Morricone: His music in advertising

Farewell Ennio Morricone: His music in advertising

The Good the Bad and the Ugly, The Mission, Cinema Paradiso, Days of Heaven, The Hateful Eight, State of Grace (ok, you may not have heard of that early 90s gangster classic, but check it out for one of Gary Oldman’s finest performances and a stunning score by Morricone). He

How TV shows changed advertising and marketing… not the internet

How TV shows changed advertising and marketing… not the internet

A lot of people think it was the advent of the internet that changed how complex advertising has become. The truth is, the industry was becoming more multi-layered long before we all became ‘connected’ and our viewing habits were already changing… all the internet did was accelerate an already emerging

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