/* every other page: services, case studies, blog posts, who, legal */
  .l-page{background:var(--x-paper);color:var(--x-ink)}
  .l-crumb{display:flex;gap:.6rem;align-items:center;font-size:.8rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--x-sun);margin:0 0 1.2rem!important}
  .l-crumb a{color:inherit;border-bottom:1px solid currentColor}
  .l-crumb span{opacity:.5}
  .l-hero .p-h1{font-size:clamp(3rem,8vw,8.6rem)}
  .l-lead{font-size:clamp(1.1rem,1.6vw,1.5rem)!important;line-height:1.45;max-width:36ch;color:rgba(255,255,255,.9);margin:1.4rem 0 1.8rem!important}
  .l-hero .x-case-copy{padding-top:clamp(7rem,16vh,10rem)}
  .l-hero .x-case-bg::after{background:linear-gradient(to top,rgba(11,11,11,.92) 0%,rgba(11,11,11,.6) 40%,rgba(11,11,11,.15) 75%)}
  .l-scroll{position:absolute;right:max(1.5rem,3vw);bottom:2rem;z-index:1;font-size:.75rem;font-weight:800;letter-spacing:.2em;text-transform:uppercase;color:#fff;writing-mode:vertical-rl;opacity:.75}
  .l-scroll::after{content:"";display:block;width:1px;height:3.5rem;background:#fff;margin:.8rem auto 0;animation:l-drip 1.8s ease-in-out infinite}
  @keyframes l-drip{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
  .l-case-h1{margin:0;color:#fff;font-weight:900}
  .l-case-h1 .cl{display:block;font-size:clamp(3.4rem,10vw,10.5rem);line-height:.86;letter-spacing:-.055em}
  .l-case-h1 .st{display:block;font-size:clamp(1.25rem,2.2vw,2.1rem);font-weight:700;line-height:1.2;letter-spacing:-.015em;max-width:30ch;margin-top:1.2rem;color:rgba(255,255,255,.92)}
  .l-h2{font-size:clamp(2.3rem,5.2vw,5rem);font-weight:900;line-height:.92;letter-spacing:-.045em;margin-top:1rem!important}
  .l-h2--light{color:#fff}
  .l-split{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(2rem,6vw,6rem);align-items:start}
  .l-big{font-size:clamp(1.2rem,1.8vw,1.65rem);line-height:1.5;font-weight:600;letter-spacing:-.01em}
  .l-note{margin-top:1.6rem!important;padding-left:1.2rem;border-left:4px solid var(--x-sun);font-size:1.1rem;line-height:1.55;color:#444}
  .l-caps{display:flex;flex-wrap:wrap;gap:.5rem;margin:2rem 0 0;padding:0;list-style:none}
  .l-caps li{border:1.5px solid var(--x-ink);padding:.5rem .85rem;font-size:.92rem;font-weight:700}
  .l-what,.l-how{padding:clamp(5rem,11vw,9rem) 0}
  .l-how{background:#F4F2EC}
  .l-prob{background:var(--x-ink);color:#fff;padding:clamp(5rem,11vw,9rem) 0}
  .l-prob .x-statement{color:#fff;max-width:24ch}
  .l-probs{list-style:none;margin:clamp(3rem,6vw,5rem) 0 0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(2rem,5vw,5rem)}
  .l-probs li{border-top:1px solid rgba(255,255,255,.22);padding:1.6rem 0 2rem;display:grid;grid-template-columns:3.2rem 1fr;gap:.2rem 1rem}
  .l-probs .n{grid-row:span 2;font-size:.9rem;font-weight:800;color:var(--x-sun);padding-top:.35rem}
  .l-probs h3{font-size:clamp(1.3rem,2vw,1.9rem);font-weight:800;line-height:1.1;letter-spacing:-.02em}
  .l-probs p{color:rgba(255,255,255,.72);line-height:1.55;font-size:1.02rem}
  .l-probs--5{grid-template-columns:repeat(3,minmax(0,1fr))}
  .l-proof-intro{padding:clamp(5rem,10vw,8rem) 0 clamp(2.5rem,5vw,4rem)}
  .l-proof .l-fact{font-weight:800;color:var(--x-sun)!important;max-width:34ch}
  .l-svcnav{padding:clamp(4rem,8vw,6rem) 0;border-top:1px solid var(--x-line)}
  .l-svcnav-row{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:1rem;margin-top:1.6rem}
  .l-svcnav-row a{border-top:3px solid var(--x-ink);padding-top:1rem;font-weight:800;font-size:1.1rem;line-height:1.2;transition:color .2s}
  .l-svcnav-row a span{display:block;font-size:.8rem;color:#6b6b6b;margin-bottom:.4rem}
  .l-svcnav-row a.on{border-color:var(--x-sun)}
  .l-svcnav-row a:hover{color:#6b6b6b}
  /* case study */
  .l-facts{background:var(--x-ink);color:#fff;padding:clamp(1.8rem,3vw,2.6rem) 0;position:relative;z-index:2}
  .l-facts-row{display:grid;grid-template-columns:1fr 1fr 2fr;gap:clamp(1.2rem,3vw,3rem)}
  .l-facts span{display:block;font-size:.75rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--x-sun);margin-bottom:.4rem}
  .l-facts b{font-size:clamp(1.05rem,1.4vw,1.3rem);font-weight:700;line-height:1.35}
  .l-chap{padding:clamp(4.5rem,9vw,8rem) 0 clamp(2rem,4vw,3rem)}
  .l-chap-h{position:sticky;top:7rem}
  .l-chap-h .n{display:block;font-size:.9rem;font-weight:800;color:#6b6b6b;margin-bottom:.8rem}
  .l-chap-h h2{font-size:clamp(2.2rem,4.6vw,4.4rem);font-weight:900;line-height:.92;letter-spacing:-.045em}
  .l-gal{padding:clamp(1.5rem,3vw,2.5rem) 0}
  .l-gal .x-wrap{display:grid;gap:clamp(1rem,2vw,1.6rem)}
  .l-gal--2 .x-wrap{grid-template-columns:repeat(2,minmax(0,1fr))}
  .l-gal--3 .x-wrap{grid-template-columns:repeat(3,minmax(0,1fr))}
  .l-gal--2 .l-fig:first-child:nth-last-child(odd){grid-column:1 / -1}
  .l-fig{margin:0;overflow:hidden;background:#eee}
  .l-fig img{display:block;width:100%;height:auto;transition:transform 1.2s cubic-bezier(.2,.7,.2,1)}
  .l-fig:hover img{transform:scale(1.03)}
  .l-film{background:var(--x-ink);padding:clamp(2.5rem,6vw,5rem) 0;margin:clamp(1rem,2vw,2rem) 0}
  .l-video{position:relative;aspect-ratio:16/9;background:#000;width:100%}
  .l-video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
  .l-ask{padding:clamp(3rem,6vw,5rem) 0 clamp(5rem,9vw,7rem)}
  .l-ask p{font-size:clamp(1.5rem,3vw,2.6rem);font-weight:800;letter-spacing:-.03em;line-height:1.15;max-width:28ch}
  .l-ask a{border-bottom:4px solid var(--x-sun);white-space:nowrap}
  .l-next{text-decoration:none}
  .l-next h2{font-size:clamp(3.2rem,10vw,10.5rem);font-weight:900;line-height:.86;letter-spacing:-.055em;margin-top:.6rem!important}
  .l-next .x-case-bg img{transition:transform 1.6s cubic-bezier(.2,.7,.2,1)}
  .l-next:hover .x-case-bg img{transform:scale(1.04)}
  .l-more{padding-top:clamp(5rem,10vw,8rem)}
  .l-hero-split{background:var(--x-ink);color:#fff;padding:clamp(8rem,16vh,11rem) 0 clamp(4rem,8vw,6rem)}
  .l-hs{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(2rem,5vw,5rem);align-items:end}
  .l-hs-img img{width:100%;height:auto;display:block}
  .l-caps--dark li{border-color:rgba(255,255,255,.35);color:#fff}
  /* reading column (case stories, blog posts, legal) */
  .l-prose{font-size:clamp(1.05rem,1.25vw,1.2rem);line-height:1.72;color:#222;max-width:68ch}
  .l-prose > * + *{margin-top:1.15em!important}
  .l-prose h2{font-size:clamp(1.6rem,2.6vw,2.3rem);font-weight:900;line-height:1.08;letter-spacing:-.03em;color:var(--x-ink);margin-top:2.2em!important}
  .l-prose h3{font-size:clamp(1.3rem,2vw,1.7rem);font-weight:800;line-height:1.15;letter-spacing:-.02em;color:var(--x-ink);margin-top:1.8em!important}
  .l-prose h4{font-size:1.15rem;font-weight:800;color:var(--x-ink);margin-top:1.6em!important}
  .l-prose a{color:var(--x-ink);text-decoration:underline;text-decoration-color:var(--x-sun);text-decoration-thickness:3px;text-underline-offset:3px}
  .l-prose a:hover{background:var(--x-sun);text-decoration:none}
  .l-prose ul,.l-prose ol{padding-left:1.3em}
  .l-prose li + li{margin-top:.5em}
  .l-prose li::marker{color:#8a7a00;font-weight:800}
  .l-prose blockquote{margin:2em 0!important;padding-left:1.4rem;border-left:5px solid var(--x-sun);font-size:1.3em;font-weight:700;line-height:1.4;color:var(--x-ink)}
  .l-prose strong,.l-prose b{font-weight:800;color:var(--x-ink)}
  .l-prose img{max-width:100%;height:auto}
  .l-prose .l-fig,.l-prose .l-video{margin:2em 0!important}
  .l-prose table{width:100%;border-collapse:collapse;font-size:.95em}
  .l-prose td,.l-prose th{border-bottom:1px solid var(--x-line);padding:.6em .4em;text-align:left}
  /* blog post */
  .l-mast{background:var(--x-ink);color:#fff;padding:clamp(9rem,20vh,13rem) 0 clamp(3.5rem,7vw,5.5rem);position:relative}
  .l-mast--short{padding-bottom:clamp(2.5rem,5vw,4rem)}
  .l-post-h1{margin:0;font-size:clamp(2.4rem,5.6vw,5.6rem);font-weight:900;line-height:.95;letter-spacing:-.045em;max-width:20ch;color:#fff}
  .l-meta{display:flex;gap:.7rem;margin-top:1.8rem!important;font-size:.95rem;font-weight:700;color:rgba(255,255,255,.7)}
  .l-lead--mast{max-width:52ch}
  .l-progress{position:fixed;top:0;left:0;right:0;height:4px;z-index:120;pointer-events:none}
  .l-progress span{display:block;height:100%;width:100%;background:var(--x-sun);transform:scaleX(0);transform-origin:left}
  .l-article{padding:clamp(3.5rem,7vw,6rem) 0 clamp(4rem,8vw,6rem)}
  .l-article-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,68ch) minmax(0,1fr);gap:clamp(1.5rem,4vw,4rem)}
  .l-article-grid > .l-prose{grid-column:2}
  .l-share,.l-toc{grid-column:1;position:sticky;top:7rem;align-self:start;display:flex;flex-direction:column;gap:.7rem;font-size:.9rem;font-weight:700}
  .l-share span,.l-toc span{font-size:.75rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:#6b6b6b}
  .l-share a{border-bottom:2px solid var(--x-sun);align-self:flex-start}
  .l-toc ol{list-style:none;margin:0;padding:0;display:grid;gap:.6rem}
  .l-toc a{color:#444}.l-toc a:hover{color:var(--x-ink);text-decoration:underline}
  .l-related{background:#F4F2EC;padding:clamp(4rem,8vw,6rem) 0}
  .l-related .b-row{grid-template-columns:5rem minmax(0,1fr) auto}
  .l-yr{font-size:.85rem;font-weight:800;color:#6b6b6b}
  /* who */
  .l-team{padding:clamp(5rem,10vw,8rem) 0}
  .l-team-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(.8rem,1.6vw,1.4rem)}
  .l-person{margin:0}
  .l-person .ph{aspect-ratio:3/4;overflow:hidden;background:#ddd}
  .l-person img{width:100%;height:100%;object-fit:cover;filter:grayscale(1);transition:filter .5s ease,transform 1s cubic-bezier(.2,.7,.2,1)}
  .l-person:hover img{filter:none;transform:scale(1.04)}
  .l-person figcaption{margin-top:.7rem;font-weight:800;font-size:1.1rem}
  /* profile me */
  .l-quiz{padding:clamp(3rem,6vw,5rem) 0 clamp(5rem,9vw,7rem)}
  /* case gallery lightbox */
  .l-case .l-fig img{cursor:zoom-in}
  .l-lb{position:fixed;inset:0;z-index:200;background:rgba(11,11,11,.94);display:flex;align-items:center;justify-content:center;padding:clamp(1rem,4vw,3rem);opacity:0;visibility:hidden;transition:opacity .25s ease,visibility .25s}
  .l-lb.on{opacity:1;visibility:visible}
  .l-lb img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain;box-shadow:0 20px 60px rgba(0,0,0,.5)}
  .l-lb button{position:absolute;background:var(--x-sun);color:#0B0B0B;border:0;font-family:inherit;font-weight:800;font-size:.85rem;line-height:1;padding:.8rem 1rem;cursor:pointer}
  .l-lb .cl{top:1rem;right:1rem}.l-lb .pv{left:1rem;top:50%;transform:translateY(-50%)}.l-lb .nx{right:1rem;top:50%;transform:translateY(-50%)}
  .l-lb .ct{position:absolute;bottom:1.2rem;left:0;right:0;text-align:center;color:rgba(255,255,255,.7);font-size:.85rem;font-weight:700}
  .l-lb button:focus-visible{outline:3px solid #fff;outline-offset:2px}
  /* legal tables and the cookie settings button */
  .l-updated{font-size:.9rem!important;font-weight:700;color:#6b6b6b}
  .l-tbl{overflow-x:auto;margin:1.2em 0!important;-webkit-overflow-scrolling:touch}
  .l-tbl table{min-width:560px;font-size:.92em}
  .l-tbl th{font-size:.78rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:#6b6b6b;border-bottom:2px solid var(--x-ink)}
  .l-tbl td{vertical-align:top}
  .l-tbl td:first-child{font-weight:800;color:var(--x-ink);overflow-wrap:break-word}
  @media(max-width:640px){.l-tbl table{min-width:0}.l-tbl thead{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}.l-tbl tr,.l-tbl td{display:block}.l-tbl tr{padding:.9em 0;border-bottom:1px solid var(--x-line)}.l-tbl td{border:0!important;padding:.15em 0!important}.l-tbl td:nth-child(2)::before{content:"Set by: ";font-weight:700;color:#6b6b6b}.l-tbl td:nth-child(4)::before{content:"Lasts: ";font-weight:700;color:#6b6b6b}}
  .l-cookie-btn{font:inherit;font-weight:800;font-size:.95rem;background:var(--x-sun);color:var(--x-ink);border:0;padding:.9rem 1.3rem;cursor:pointer}
  .l-cookie-btn:hover{background:#ffd43b}
  .l-cookie-btn:focus-visible{outline:3px solid var(--x-ink);outline-offset:3px}
  @media(max-width:900px){
    .l-split,.l-hs{grid-template-columns:1fr}
    .l-chap-h{position:static}
    .l-probs,.l-probs--5{grid-template-columns:1fr}
    .l-facts-row{grid-template-columns:1fr 1fr}.l-facts-row > :last-child{grid-column:1 / -1}
    .l-gal--2 .x-wrap,.l-gal--3 .x-wrap{grid-template-columns:1fr}
    .l-svcnav-row{grid-template-columns:1fr 1fr}
    .l-article-grid{grid-template-columns:1fr}.l-article-grid > .l-prose{grid-column:1}
    .l-share,.l-toc{position:static;flex-direction:row;flex-wrap:wrap;gap:1rem;grid-row:2}
    .l-toc{display:none}
    .l-team-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
    .l-related .b-row{grid-template-columns:1fr auto}.l-related .l-yr{display:none}
    .l-scroll{display:none}
  }
  @media(prefers-reduced-motion:reduce){.l-scroll::after{animation:none}.l-fig img,.l-person img,.l-next .x-case-bg img{transition:none}.l-lb{transition:none}}