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Meet some of the team

We’re an eclectic bunch at ThinkOTB, and that’s our strength. Among us are free thinkers, visionary leaders, sharp strategists, digital wizards, daring designers, attentive account handlers, and clever wordsmiths all making us tackle problems from multiple perspectives, sparking creativity and fuelling innovation.

Jo is testament to the emphasis we place on building life-long careers. In her time here, Jo has worked with brands such as Benenden Health, npower, Methodist Homes for the Aged (MHA) and Visa. Jo has the remit to make sure that all clients are delighted with the service they receive – from issue investigation and insight through to production. Working closely with our clients, Jo ensures that the best innovation experiences, communications strategies and creative solutions are developed.

MANAGING DIRECTOR

Jo Waddington

Dave is the driving force behind the agency’s creative output. He continually pushes the boundaries of what our team is capable of and is relentless in his pursuit for the next ‘big idea’ that will transform the prospects of our clients, across all media. In his 20 years in the industry, Dave has produced thoughtful and intelligent work for clients such as the NHS, Mastercard and West Yorkshire Fire Service, so he knows what’s needed to turn a concept into an award-winning, engaging campaign.

CREATIVE DIRECTOR

Dave Easton

Sarah is responsible for the management of key client relationships within the agency, ensuring all accounts run smoothly and all work is delivered in accordance to time and budget constraints. Having worked in the industry for over 10 years, on both client and agency side, she’s confident juggling multiple clients and projects at any given time, always delivering work that exceeds client expectations. Sarah is efficient, commercially-minded and offers our clients strategic insight that sets them apart from their competitors.

ACCOUNT DIRECTOR

Sarah Shuck

Mark Davies has 25 years’ experience in marketing, working for some of the largest organisations in the world. A founder of the Queen's Awards-winning OTB marketing agency, he’s also the author of best-selling innovation and marketing books ‘Think!’ and ‘Making Waves’. Mark talks passionately at conferences about taking a strategic marketing approach to innovation challenges, ensuring we create the ‘want’ as well as the ‘need’.

CHAIRMAN

Mark Davies

Tina’s main purpose in life and in business is to unlock people’s creativity to enable them to achieve everything they want. For almost 30 years she has been a practitioner of creative thinking, working with B2B and B2C companies around the world to make organisations profitable by implementing innovation management systems, devising innovation workshops, and coaching innovation teams. Tina also co-authored the best-selling innovation and marketing books ‘Think!’ and ‘Making Waves’.

INNOVATION DIRECTOR

Tina Catling

We like working here

We’re passionate about what we do and we have ambitions to change the world consumer by consumer.
But we’re real people and humble humans.

Our journey so far

In 1994 we changed our name to Outside The Box but friends always called us OTB.

In 2006 we created a second and quite separate brand, called ‘Think!’ as an innovation consultancy that helps individuals, teams and organisations to innovate.

Some clients have worked with us for up to 30 years

Now we are combining and rebranding to ThinkOTB because it’s something no-one else is delivering – Innovation Marketing. We bring our expertise in innovation and marketing together to amplify the value we bring to our clients. They enjoy more speed, more relevancy, more effectiveness and ultimately, more organisational growth from our expertise in solving challenges in an innovative way.

It’s something no-one else is delivering – Innovation Marketing

Today we are a Queen’s Awards winning company that is thriving, with clients all around the world and a reputation not just for approaching things differently and client servicing, but also for the longevity of our relationships – some of our people, some organisations, and some clients have worked with us for up to 30 years.

“The story so far has been thrilling, challenging, hilariously funny and very sad – some incredibly high points and low points. But that makes us more resilient for the next 30 years. This company is our life, it’s in our blood.”

Mark Davies, ThinkOTB Chairman

Let's talk

Now you’ve seen how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.