Fizzing new brand proposition

Arup is a global independent firm of designers, planners, engineers, consultants and technical specialists and ThinkOTB are proud to have worked with them over the past 6 years.

From the Sydney Opera House and Paris’ Centre Pompidou to the Beijing and London Olympics, Arup enables the brightest and best to create the most thrilling and amazing projects.

Their ethos is ‘We Shape a Better World’ and we are delighted to have helped them deliver that in a number of ways, from strategic training and in-depth mentoring to stimulating workshops and memorable events.

By taking a fresh approach to meetings, we have facilitated highly effective strategic conversations with their senior leaders and enabled them to have the time and the tools to think more deeply about critical issues. We did this by designing a sculpture workshop where they invested time discussing issues while getting to know each other better through the creation of a sculpture.

When we were asked to work with a team to consider the Arup brand, we brought them to their senses! In a workshop, a cross-divisional team from Arup selected materials that would have a taste, feel, smell, look, and sound. They presented their brand through the senses and became deeply engaged in debates around what the brand meant to them on a deeper level and using more refreshing language. The materials included sparklers, chocolate, lemons and music – one of the insights was that Arup was ‘fizzing with intelligence’. This was one of the most powerful internal branding statements we have ever encountered and one that would not have been created without the stimulus of a pack of sparklers.

ThinkOTB has designed and run workshops on a wide range of topics from teamwork and creative thinking, to successful bidding, considering their brand proposition and conversations about the management of highly intelligent and creative people. Working with Arup, we are inspired to continually create new and exciting ways to train, engage, support and nudge their highly intelligent teams by giving them new ways to think and the time and opportunity to do just that.

Let's talk

Now you’ve read a good example of how ThinkOTB partners with organisations, if you want to know more about how the power of Innovation Marketing could unlock revenue growth in your business, let’s talk.

If ThinkOTB can help, we’ll put the kettle on and talk over your business challenges and opportunities around a table or on a video call – it’s fundamentally how we like to work.

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