4 Tech Trends That Will Shape Organisational Communications

Recently our Managing Director, Jo Waddington, spoke with members of the Association for Project Management. They discussed how strategic organisational communications have the power to transform projects and create impressive outcomes.

Now that the modern workplace is no longer confined to a physical office, we spent only 1.6 days a week in offices in the UK in 2023. This means our workplaces are increasingly fluid and tech-driven to enable companies to streamline internal and external communications across digital landscapes. And so, it is Jo’s belief that effective communication isn’t just an asset it’s a necessity. That belief has enabled ThinkOTB to help some of the UK’s largest organisations to develop and deploy communications strategies that win the hearts and minds of stakeholders.

In this blog we look at four tech trends that we believe Communications Managers and Project Managers will be embracing over the next few years.

1. Mobile-First Communication:

As millennials and Gen Z start to dominate the workforce, communication strategies are shifting to mobile-first approaches. Live video integration and mobile-optimised messaging will increasingly ensure that team members and clients can stay connected anytime, anywhere. This will make communication more accessible and immediate.

2. AI Integration:

Artificial intelligence (AI) is already transforming workplace efficiency. By automating more and more routine tasks and using more predictive analytics, AI will continue to enhance productivity and streamline communication workflows. Marketing and Communications Managers will use more AI-powered tools to dig deep into data. This will reveal tailored insights that enable them to anticipate audience needs even more accurately. For organisations, this means we will start to see even better decision-making and personalised interactions.

3. Augmented Reality (AR):

AR is set to redefine remote collaboration by creating immersive, shared virtual environments. It is set to be more commonplace for teams to interact with 3D models. Workplaces will participate in dynamic teleconferencing, making long-distance work feel more engaging and connected.

4. Wellbeing and Interactivity:

As the post-pandemic world reshapes work dynamics, employee mental health and engagement are priorities. Companies will increasingly integrate wellbeing-focused applications and interactive tools like live polls and quizzes to maintain an energised, supportive work environment.

To stay ahead, Communications Managers and Project Managers must put focus on strategic communications. It’s well past time to encourage organisations to invest in these technologies. With these two approaches in place, organisations will thrive through cross-functional collaboration. Their teams will remain adaptable and effective in an ever-changing work landscape.

If you’re ready to partner with a creative marketing and communications agency that have the expertise to help your team deliver strategic communications, get in touch.