Loyalty to your staff drives client retention

Loyalty to your staff drives client retention

COVID-19 has left employees, businesses and clients feeling concerned about economic security and longevity. In the current economic climate, it’s critical for businesses to identify the value of employees who are committed to helping them come through this difficult time stronger than they were before.   Creating a business that

Innovation marketing prevents blindspots and unlocks potential

Innovation marketing prevents blindspots and unlocks potential

Whether you’re deciding which candidate to hire, which supplier to use, which strategy to pursue, or which idea to develop – the ability to make a good decision is vital. But how do you decide whether the decision you’re making is the right one? At OTB, we’ve long realised the

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