craghoppers
Selling outdoor clothing was a great adventure for us. We took Craghopper’s marketing communications from a group of unconnected, visually diverse pieces to a single minded, consistent campaign that really connects with, and excites the target audience. The campaign
adds value to a highly technical clothing range and most importantly elevates Craghopper’s brand market position and also maximises sales. The strategy involved in-store POS, a seasonal home shopping catalogue, direct marketing and e-communications.