online Marketing Work

Thomas Cook Cruise Club

Cruise Thomas Cook wanted to reward their loyal cruise customers with some truly unique benefits. So we partnered up and created a launch strategy, brand name and identity for The Cruise Club. We produced all the on and offline launch and fulfilment materials including a bi-monthly newsletter and a highly successful website that enjoyed a huge 21,000 visits in the first month with over 6,000 of those signing up to be members.

npower Wallace and Gromit

Our npower Wallace and Gromit Energy Efficiency microsite is part of an integrated campaign. It works simultaneously with npower's new hometeam tv commercial, radio, press, outdoor advertising activity and pr and it will evolve throughout the campaign. Otb also created the press and outdoor elements.

Direct Holidays

Using Direct Holidays’ ‘advocacy’ creative strategy, we created the whole 2008/9 direct marketing campaign for both acquisition and retention. We maximised the brand’s strong and unique ‘same holiday for less’ proposition through e-shots and fresh landing pages and used CRM strategy to promote brand loyalty. Tailored follow-up mailings increased response from lapsed customers and we took the opportunity to test formats and offers for these customers, to strengthen our marketing strategy.

National Trust

Our seamless, fully integrated campaign continues to inspire and promote corporate support for The National Trust’s 300 historic houses and their unique conferencing facilities. We created targeted 3D and traditional direct marketing packs, event invitations to key National Trust properties, banner stands, inserts in business publications, full brochures and the website. Through beautiful photography, sympathetic use of media and some outside the box-thinking, this project beat all targets.

Andrew Peace

New world wine producer, Andrew Peace, wanted to raise their profile and credibility amongst major stockists whilst reinforcing their dynamic personality and lively individual approach to wine making. Successful? With an ever-increasing customer database and 50% uplift from banner ads on Facebook, the stats speak for themselves.

Cruise Thomas Cook

Cruise Thomas Cook approached us with a view to increasing the impact of their banner adverts for NCL Cruise. We created a campaign that told a story and maintained the visitor’s attention, whilst remaining on brand. It also had strong standout and even more powerful calls to action.

Leeds Palliative Care

outside the box were asked to create an easily accessible, clean and informative website that provides access to palliative care information and education for patients, carers and professionals about end of life choices. This sensitive subject was treated with some strong CSS techniques and scalable text with a high contrast version for visitors with poor sight.

Cruise Thomas Cook Viral

Cruise Thomas Cook needed a mechanism to stimulate a ‘friend get friend’ strategy within their Cruise Club membership. Our cruise experience viral game was emailed to members and allowed them to take a virtual world cruise by answering 5 world travel questions. When they successfully complete the game they could forward to a non cruise club friend who could play and also join the club.

Affair Lingerie

For this one-lady-boutique, 7,000 visitors a month to her online exclusive lingerie store is a great achievement! It just goes to show what a fresh redesign and some ingenious SEO techniques that don’t interfere with the product can do. And it’s not just the initial setup that keeps Affair Lingerie a top favourite - it’s also the seasonal banners designed by our in-house team and the ever-evolving admin techniques used to streamline ordering and dispatch, that make this site a firm success!

G3

npower Brighter Steps

As part of npower’s ‘green’ internal communications strategy, we created an interactive online environment to work with their offline and external marketing activity. Packed with information on how npower is doing its bit, to tips on energy saving in every aspect of daily life, this microsite has made being green a hot topic at npower!

Blue Arrow

otb worked closely with Blue Arrow’s marketing team on this brand refresh project. We re-energised the brand’s look and feel and implemented it across all communications both on and offline. With the bigger picture in mind, we developed guidelines for both brand roll out and store identity management with a photography portfolio for key business areas.

Blue Arrow’s new website has proved to be a highly efficient and refined recruitment tool. As just one element of their new brand identity, the website complements offline material, in-store graphics, POS and signage to create a hugely impactful and consistent marketing mix.

Direct Holidays Review Site

The BigPictureDirect.co.uk is designed to be an impartial holiday review site.

It allows Direct Holiday makers to check out resorts and hotels, and to see real reviews, pictures and ratings from previous travellers. They can access the best deals and then leave their own reviews after their holiday. It¹s about giving consumers ‘the big picture’ before they travel so they know exactly what to expect. From concept to development to SEO and launch, we delivered it all.

Direct Holidays Viral Campaign

Viral Marketing was new territory for Direct Holidays, so we needed to prove it could work.

These three virals, all based around 'do everything you can to hold on to that magical Direct Holiday feeling' - the direct effect - hit the right tone in terms of humour and message.

The result - over 3.5 hits and vastly increased brand recognition.

Keeleys Blinds

These stylish blinds come in all shapes, sizes, styles and finishes. With so much on offer, Keeleys Blinds’ needed a website that would not only attract the customer, it could also provide streamlined specification details for the in-house team to use. otb digital worked with the client to establish an effective system that shows the product at its very best.

Aston Taylor

As the UK’s largest recruitment to recruitment company, this sophisticated brand needed a compelling Web 2.0 look and feel that could provide detailed information without compromising the design. To enhance online activity, otb online created video blogs and used these feeds to implement a strong email marketing strategy that would keep customers coming back for more.

SB Living

An internet-based property agency, SB living required a complete overhaul of their brand and a new website. We created for them a contemporary corporate identity upon which we developed a clean-looking and heavily search engine optimised website, providing support with content, pagination and copywriting.

Thunder City

As the UK’s only dealer for custom-made Big Bear choppers, Thundercity needed a striking brand to excite their audience and enhance what the industry is all about. Not only can motorcycle enthusiasts buy and build their own bikes on thundercity.co.uk, they can find one-off spare parts and register their projects for road use. With so much on offer, this site needed to be easy to use, eye catching and filled with flash animation hooks to keep customers coming back for more.

ID Wall

This successful online retailer sells licensed imagery art such as Star Wars canvases and mounted Manga classics. With such sought-after merchandise, ID-WALL needed a modern site with a Web 2.0 look and feel to really bring these iconic images to life. We redesigned the e-commerce platform and added some slick flash and javascript techniques with some pretty impressive results.

Reverb

Reverb started life with six UK musical instrument stores and with some very clever help from our digital team, it’s now a hugely successful online store too.

Using exciting pre-launch digital teasers and e-shots to build up a strong database and brand recognition, blogs were buzzing in anticipation of Reverb online. In the first month reverb-store.com took £30k. Four months later they’ve seen 303,000 visitors and £145k spend on the books. In short, otb used innovative SEO techniques, some sophisticated Web 2.0 javascript, and a lot of creativity to produce a unique end user interface.

Opta Sports

Big players in sporting data, Opta wanted to refresh their brand and create a high-impact global website that would make them stand head and shoulders above the competition.

Aiming to be the only name commentators and fans trust for their sport information, OTB created a strap line and logo that emphasised Opta’s accuracy, insight and passion. Their website had to be visually striking to reinforce Opta’s position in the industry and hold their huge suite of products for their clients to use across eight sports. With teams across Europe, the new site demanded a simple and user-friendly CMS to update products quickly and easily.

Boogie Babes

Everyone needs a good dance, even babies! This new company came to otb online needing strong branding that would attract little ones and their mums to their baby discos. We created a fun landing page that would kick start revenue and get Boogie babies up and running.