offline Marketing Work

Thomas Cook Signature

Specialist travel brand Thomas Cook Signature was seeking brand differentiation with a fresh relevant creative approach and tone of voice to maximise the impact of its tailor-made destinations and offers.

Faced with tight print deadlines, we quickly connected with and understood the brand, generating highly effective DM packs and follow ups for USA and Canada, Euro Disney and world destinations.

Next Directory

Our team have worked with Next at various points over the last 2 decades to add value to their direct marketing strategy. Over the years we’ve been instrumental in both branding projects and promoting the catalogue - including the launch of the very first book!

We have hosted several workshops for the brand, developing innovative direct marketing approaches with their senior marketing teams and gaining impressive response rates of 5-8%.

Fuji

As the market for film was declining with the introduction of digital cameras, Fujifilm needed to raise brand awareness, generate sales and make film sexy again! We responded with brightly coloured quirky high street POS that instantly appealed to a younger, freer thinking audience aged 18-35.

Corgi

Not taking the time to get to know your audience can be the downfall of many a campaign. At outside the box we get under the skin of our customers and respond to their needs. For memorabilia collectors, we know it’s the emotional journey that really sparks desire. So, to sell these colourful 1930’s models, we created a visual style to evoke a warm association with the era, included strong offers with a compelling call to action and in return Corgi received unexpectedly high sales volumes.

Hillarys Blinds

For over three years, outside the box created top performing direct marketing campaigns for Hillarys, the UK’s biggest blind manufacturer. Working closely with data partners, we were responsible for the entire CRM strategy. Using bold design with clear messaging, we consistently achieved outstanding results, typically as high as 8%.

npower Customer Winback Strategy

Winback activity is an essential ingredient in npower’s customer acquisition strategy. To keep them winning, we developed heavily personalised targeted communications, testing strong messages, offers and formats, to create successful ‘banker’ mail packs. With each piece appealing to specific target audiences, we could work closely with npower to measure results and learn from feedback, ready for the next phase.

Kaleidoscope

outside the box were commissioned to plan and design the full direct marketing strategy across various seasonal promotions. From building the brand identity and strong messaging to developing the offer strategy, including structured prize draws, we created impactful direct marketing both on and offline that reinforced Kaleidoscope’s ‘designed to be different’ proposition.

Alliance & Leicester

Alliance & Leicester Corporate Banking use corporate entertainment to reward large corporate customers and prospects. This invitation developed the Alliance & Leicester brand to an event incorporating guest speaker Tim Smit, the founder of the Eden Project. This simple direct mail piece attracted great response with the event twice oversubscribed.

Richmond

We created a suite of trade brochures, product CDs and trade advertising to keep Richmond products at the forefront when buying decisions are made. It was vibrant and exciting, logical, easy to use and made the buying process clear, quick and simple. As new flavours of ice lollies launched we produced engaging POS for in-store sampling events and provided in-house photography for internal communication graphics.

Wedgwood

The ‘this is Wedgwood’ campaign combined clean, simple, more contemporary product styles with endorsement from Nigella Lawson. It helped to reinvent Wedgwood and opened up new, younger, affluent markets who expect high levels of design and quality in everyday living.

Midland Heart

otb were lead agency in creating key marketing material to promote Midland Heart’s first appearance at the UK’s leading housing association conference.

Not only did we design and erect the exhibition stand, create graphics, direct mail packs and intriguing 3D giveaways to drive traffic to the stand, we have gone on to redesign their customer introduction pack. This piece is intended to greet customers and be retained as their rules, points of contact and rights as tenants. With so much detailed information to be conveyed, we designed a suite of booklets with a friendlier look and feel and a more informal tone of voice.

Grand Central Savings

A proposition of ‘Simple banking for under privileged people’ demanded focused, direct, relevant and cost effective offline creative. With a strictly limited budget, we created an accessible brand that connected with the target audience and put banking with Bank of Scotland within their reach. We maximised their marketing opportunities and increased brand awareness with a strong logo, eye catching POS and direct marketing that would not only attract customers, but also inform others about Bank of Scotland’s proposition.

npower Joe Bright

npower needed to bring a more exciting dimension to their new recruit sales training. We created ‘Joe Bright’, an animated character to tell the story of a new sales person and how his or her career path may develop at npower.

Joe was designed to resonate with the young, dynamic, success driven target audience and they loved what he had to say!

Going Places

In a difficult economic climate with growing competition in the package holiday market, Going Places needed a hard-hitting campaign in UK stores to ensure strong visual impact and sales in the key selling season. In-store activity included an exciting range of posters, bunting, wobblers, brochure stickers, take one dispensers and an exclusive holiday discount book.

npower Internal Communications

npower recognise that keeping people informed about the business internally is key to their success. So we produce exciting, regular direct communications as a vital part of this strategy. For this particular mailing, otb developed a vibrant, stylised suite of materials shouting about npower’s key activities and achievements.

B.Braun

In the medical industry, B. Braun are synonymous with high quality body part replacements and medical equipment. B. Braun wanted to mark their involvement in medical achievements through history and keep their brand first choice.

otb produced a set of four beautifully designed limited edition postcards that were mailed individually on a weekly basis to key NHS personnel and surgeons highlighting B. Braun’s ongoing commitment to medical advancement. Results show these postcards were a big hit, with surgeons keeping each card to create a set.

Manchester City Football Club

Our 80 page Manchester City clothing and merchandise book was created to work alongside and compliment their e-commerce website.

The book was designed to sell, but also to relate to the fans, and show understanding of them and how deeply committed they feel about the club. It focuses on fans across generations and is real, gritty and grounded......but full of aspiration. Just like the club itself.

We used tried and tested direct mail techniques to ensure maximum sales generation.

One Chance

As part of John Dickinson and Basildon Bond’s stationery portfolio there was room for a high quality, recycled, environmentally friendly product that appealed to all people with a green responsible attitude. Using seriously endangered species and incorporating inspired ways for consumers to become greener, this new product took on a quality feel synonymous with Basildon Bond with lots of standout.

otb created the ‘One Chance’ name and identity which was applied across the notebooks, on POS, in both trade and consumer advertising and on the website.

GE Money

How do you sell car loans? After all, they’re impersonal, functional, hard and soulless. Well, we put our imaginations to work and made them simple, personal, emotive and aspirational with this ad campaign designed for national press.