integrated Marketing Work

Direct Holidays

Using Direct Holidays’ ‘advocacy’ creative strategy, we created the whole 2008/9 direct marketing campaign for both acquisition and retention. We maximised the brand’s strong and unique ‘same holiday for less’ proposition through e-shots and fresh landing pages and used CRM strategy to promote brand loyalty. Tailored follow-up mailings increased response from lapsed customers and we took the opportunity to test formats and offers for these customers, to strengthen our marketing strategy.

National Trust

Our seamless, fully integrated campaign continues to inspire and promote corporate support for The National Trust’s 300 historic houses and their unique conferencing facilities. We created targeted 3D and traditional direct marketing packs, event invitations to key National Trust properties, banner stands, inserts in business publications, full brochures and the website. Through beautiful photography, sympathetic use of media and some outside the box-thinking, this project beat all targets.

Blue Arrow

otb worked closely with Blue Arrow’s marketing team on this brand refresh project. We re-energised the brand’s look and feel and implemented it across all communications both on and offline. With the bigger picture in mind, we developed guidelines for both brand roll out and store identity management with a photography portfolio for key business areas.

Blue Arrow’s new website has proved to be a highly efficient and refined recruitment tool. As just one element of their new brand identity, the website complements offline material, in-store graphics, POS and signage to create a hugely impactful and consistent marketing mix.

Thomas Cook Cruise Club

Cruise Thomas Cook wanted to reward their loyal cruise customers with some truly unique benefits. So we partnered up and created a launch strategy, brand name and identity for The Cruise Club. We produced all the on and offline launch and fulfilment materials including a bi-monthly newsletter and a highly successful website that enjoyed a huge 21,000 visits in the first month with over 6,000 of those signing up to be members.

npower SmartSave

SmartSave is npower business’ mid-market business energy and money saving initiative.

The objective was to develop a marketing approach that really got to the heart of what customers needed. We had to understand exactly what challenges SMEs were facing in today’s challenging economic climate. We needed an intelligent approach that really stood out in the marketplace – that’s where the phrenology theming came to life.

We rolled out our smart thinking across a range of media including landing pages, internal sales collateral and a business welcome pack.

Skinny Cow

otb took Skinny Cow from test product launch in 2004 to UK category buster, smashing targets by 40% . It’s been a phenomenal success ever since!

We were pivotal in creating the brand personality – mischievous, witty, fun and a little subversive. We went on to produce marketing strategy, creative and implementation of trade and consumer direct marketing campaigns for both on and offline, including advertising, website and style guide.

Craghoppers

What an adventure! We took Craghopper’s marketing communications from a group of unconnected, visually diverse pieces to a single minded, consistent campaign that really connected with the target audience.

Using a strong strategy of in-store POS, a home shopping catalogue, direct mail and e-communications, we achieved excellent response and conversion rates.

Andrew Peace

New world wine producer, Andrew Peace, wanted to raise their profile and credibility amongst major stockists whilst reinforcing their dynamic personality and lively individual approach to wine making. Successful? With an ever-increasing customer database and 50% uplift from banner ads on Facebook, the stats speak for themselves.

Simon Jersey

Over the last six years, we’ve developed a strong relationship with Simon Jersey, producing sector specific mini brochures for their innovative workwear, supported by effective direct marketing and targeted e-shots to reinforce offers. Our close management of the customer journey has helped to create brand loyalty in a cost-effective way.

We’re continually working with Simon Jersey’s marketing team to evolve new routes to market including above the line trade ads and a high profile corporate workbook mailed to directors of large businesses.

Jojos

This fun, funky ice cream topping was launched to market in just 14 short weeks by outside the box.

We created the ‘JoJo’s’ name, the crazy characters, packaging, trade and consumer launch material, in-store POS, consumer website and TV campaign to make it hot property for every UK supermarket, achieving impressive 100% listings!

Freemans

otb partnered Freemans’ marketing team on this key project to develop a refreshed, relevant and meaningful brand proposition which would take the business forward in an ever more challenging economic environment.

Along with Freemans’ research partners we conducted vital competitor analysis and customer profiling using online and offline focus groups to generate potential new brand propositions and to see how we could push the right buttons. We tested and evolved seven propositions and visual identities to unearth one winner, ‘Freemans – style comes from within’.

The Big Word

As thebigword’s marketing agency we are responsible for overseeing a brand evolution and new direction across all areas of the business. Our work to date includes a new brand proposition, website, product microsites, product launches, sales collateral, direct marketing, exhibitions and internal communications.